News Editor

The Guardian is a global news organization that delivers fearless, independent journalism. From breaking news and award-winning investigations to in-depth coverage of technology, sports, film, culture, and lifestyle, the Guardian offers a global view that deepens our audiences' understanding of America and the world.

Headquartered in New York City, Guardian US is an entirely digital operation that seeks to engage US readers by combining the Guardian's international coverage with US voices and expertise. Core coverage areas include US politics, technology, the climate emergency, economic and racial inequality, health, sports, culture, and more. Guardian US launched in 2011 and has bureaus in New York, Washington DC, New Orleans, and Los Angeles. The Guardian is an independently owned, mission-driven organization funded by readers around the globe.

It's the talent, energy, and commitment our people bring to The Guardian that makes us who we are. Across our business, we have some of the most creative thinkers in media and beyond, award-winning journalists, cutting-edge commercial teams, digital talent, and more.

As the Audience Editor, Video Platforms for the Guardian's US office, you will pursue ambitious and data-informed off-platform channel growth in line with editorial values, with a particular focus on YouTube.

Department: Editorial

Reports to: VP audience and strategy (US) and Global head of audience (with a dotted line to Partnerships Director)

Location: New York, NY

Hybrid/Remote/In-Person: Hybrid

Terms and conditions: Five-day week. 12-month FTC or internal staff secondment

Responsibilities

In partnership with the US audience team and channel managers globally, help develop and execute a YouTube-first content strategy that leverages shortform and longform video and community engagement features to deepen audience loyalty and drive channel growth.

Manage content calendars, including integration of comms, marketing, and commercial messaging to ensure balance of output is in line with high level strategic aims

Help ensure Guardian journalism is presented in the right format on the right platform at the right time

Identify new formats and opportunities for the Guardian to reach new audiences and build communities

Analyse the off-platform performance of our journalism, providing feedback to teams about what has worked well and what could be better

Pursue responsible channel growth, optimising for engagement and affinity

Algorithm analysis, keyword/SEO optimisation, and title/image optimisation

Track topic and format trends and monitor competitive positioning

Ensure off-platform journalism meets style and reflects Guardian values

Optimize videos through rigorous A/B testing across headlines, imagery and metadata

Grow the YouTube and social audiences to new high-priority channels, including our new video podcast, Stateside, and Guardian soccer

Key contacts and relationships (internal and external)

Highly collaborative role working across multiple teams within the organisation, including but not limited to Audience teams (US, UK, Australia), Social teams, Community team, Platform partnerships team, Marketing, Communications, Digital editors, Head of video and the Berger programme team.

Qualifications

Strong understanding of:

Guardian brand

Audience growth strategies

Formats that perform natively on YouTube, TikTok and Instagram

Video-first platform algorithms

Retention curves, click-through rate, engagement rate and watch time

An understanding of the evolving ways people consume news video on and off platform.

Value of community building and affinity

Strong experience of:

Building content calendars

Identifying repeatable formats and series

Turning learnings from metrics into actions

Working collaboratively with brand partnerships

Integrating ads and comms with off-platform journalism

Optimising for monetisation

Proven ability to use data to inform decision-making

Running experiments around AB testing story structure, format and cadence

Ideally, you'll have a demonstrable ability to bring a diverse perspective to this role

Skills and behaviours

Collaborative, open and inclusive in approach, able to build relations with people at all levels, both internally and externally

Comfortable engaging with analytics to take a data-informed approach to decision-making

Strong editorial judgment

Willingness to embrace a visual, multi-format approach and think beyond text at the point of commission.

Ability to work, independently, under pressure and prioritise to meet tight deadlines whilst maintaining a high level of accuracy.

Enthusiastic about experimenting with new formats and ways of reaching audiences.

Understanding of audience needs and behaviour across different platforms.

Open to learning new skills and adaptable in applying your existing expertise in new ways.

Keen to innovate and experiment in your daily work, seeing every outcome as a chance to learn and improve.

Knowledge of our values: honesty, integrity, courage, fairness, and a sense of duty to the reader and the community.

Compensation and benefits

25 days of vacation leave in addition to 12 company holidays

Employee Assistance Programs

401(k) Match

Subsidized healthcare coverage including medical, vision, and dental

Medical and Dependent Flexible Spending Accounts

Generous parental leave with 100% pay

Long Term and Short Term Disability insurance

Life insurance

Work/Life balance: Flexible hybrid schedule

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. You will also have the opportunity to hear unique insight from our journalists in our morning conference, a live discussion on the news story of the day.

We offer great tools to help you prioritize your wellbeing including access to Employee Assistance Programs.

We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.

Sustainability

Our goal is to become an environmentally regenerative company and we have signed up to a sustainability vision and strategy to reach it. Find more information about sustainability at GNM here.

The Guardian is an Equal Opportunity Employer and does not discriminate on the basis of age, color, national origin, ethnic origin, citizenship status, disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state, or local law in its employment policies. In addition, the Guardian will provide reasonable accommodation for qualified individuals with disabilities.

We value and respect all differences (seen and unseen) in all people at the Guardian. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future.

We value honesty in your application.

AI generated content must not be presented as your own work. Please review our guidance on the use of AI in your application here.

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