Essential Responsibilities:
Marketing and Communications:
• Assist with the creation and execution of the marketing and communications plans. These plans contain the comprehensive activities to promote the organizations to prospects, current customers and the public in general.
• Maintain budget and coordinate co-op expenses with insurance company partners.
• Coordinate and create collateral material for meetings, events, sales materials, and other projects as needed.
• Help Coordinate the Following Events:
Employee Engagement Activities
• Provide marketing recommendations and resources
• Create new and engaging social media and blog posts.
• Develop and activate a social media marketing plan. This includes monthly scheduling, last minute updates, and monitoring of all social listening. It also includes producing short videos for the social media on a quarterly basis.
• Manage all social media platforms, including Facebook, LinkedIn, Instagram, and YouTube.
• Maintain and utilize our CRM system including monthly newsletters, special emails about new products, and other e-communications.
• Maintain the yearly marketing calendar. This includes the monthly content and event calendars.
• Maintain the company video board.
• Maintain promotional item inventory.
• Assist with selection and fulfillment of company sportswear (annually)
• Assist with general marketing and communication activities as considered from time to time.
• Help grow “recommendations” and “likes” on social media and Google.
General Administration:
• Track leads and referrals from various programs and sources.
• Work with outside vendors to execute projects (advertising campaigns, print needs, telephone jingles, etc.).
• Maintain the company’s internal and external directories.
• Assist with answering phones or greeting customers.
• Assist with general administrative duties as considered from time to time.
Technology:
• Maintain the CRM System (Mail Chimp)
• Adobe Acrobat, InDesign, Illustrator, Photoshop, Canva
(to create custom graphics and designs)
• Microsoft Office
• MAC & PC Experience
• Hawksoft CMS (agency management system)
• WordPress – Primary for blogging and Web updates.
• Understanding of Basic Coding Language
• Familiarity with digital formats for printing copy
Education Requirements:
College Degree in Marketing or Communications.
Alternative Degrees – Business, Public Relations, Risk Management, Graphics Arts and Design, Journalism.
Experience:
Familiarity with the Insurance Industry is extremely helpful,
but not required.
Equivalent business work experience is relevant and maybe a
substitute for actual insurance knowledge and experience.
Knowledge and experience with Social Media activities required
Creative design experience preferred.
Evidence of successful project management experience preferred
Strong writing and communications experience required.
Organization and ability to keep multiple projects on task is required.
Specific Knowledge:
A thorough appreciation of sales environments is important. Also an appreciation of the insurance industry will be of great assistance.