Digital Marketing Coordinator / Coordinatrice du marketing numérique

Jones Road Beauty was founded by makeup artist Bobbi Brown on the philosophy that the world doesn't need more beauty products. It needs better beauty products. Jones Road is a lifetime of beauty knowledge, distilled.

We're hiring a Growth Marketing Coordinator to join our Marketing team and help drive new customer acquisition through paid media. Reporting to the Growth Marketing Manager, you'll support day-to-day campaign management across Meta, Google, TikTok, AppLovin, and emerging platforms.

You'll help run creative tests, keep reporting accurate, and make sure every launch goes out clean. This is a hands-on role built for someone with 2–3 years of performance marketing experience who wants to grow fast. If you've managed multiple accounts, worked to tight turnarounds, and learned a lot in a short time, you'll feel at home here. You'll work in the platforms every day and get close to the strategy behind them. Over time, you'll take on more ownership of tests, analysis, and channel decisions.

Support day-to-day management of paid campaigns across Meta, Google, TikTok, and AppLovin, including budget pacing, bid and audience adjustments, and performance monitoring
Help plan and execute creative and audience tests alongside the Growth Marketing Manager and Creative team, and track results so learnings feed back into future briefs
Stay current on platform updates and new features across Meta, Google, TikTok, AppLovin, and emerging channels

Reporting & Analysis
Own recurring performance and pacing reports covering new customer reach, CAC, ROAS, acquisition volume, and spend pacing
Pull data from ad platforms and attribution tools (Northbeam, Triple Whale, Haus) and turn it into clean, decision-ready reporting
Run first-pass analysis on creative and placement breakdowns, week-over-week shifts, and anomalies, then share clear takeaways with the team
Learn to sanity-check platform-reported numbers against attribution-tool data to keep reporting honest

Build and launch campaigns, ad sets, and ads according to brief, with approved targeting, placements, budgets, and optimization events
Partner with our ad operations support to make sure uploads are accurate and on time, with correct naming conventions, UTMs, and landing pages
sale creative after a promo ends, or Partnership ads with expired usage rights)

Work with the Creative team on ad development and testing, bringing performance insights into briefing conversations
Keep campaigns, creative, and assets organized in Asana and Air

2–3 years of hands-on paid media experience at a DTC brand or a performance marketing agency (beauty or CPG a plus)
~ Google Ads experience strongly preferred; TikTok and AppLovin a plus
~ Strong Excel/Google Sheets skills; comfortable turning raw campaign data into clean reporting and clear insights
~ Comfortable using AI tools to speed up research, analysis, reporting, and QA, and curious about how AI is changing performance marketing
~ Bachelor's degree preferred
~ Able to work from our Montclair, NJ office 3 days per week

Creative tests are tracked cleanly and turn into clear learnings for the next round of briefs
The targeted compensation range for this role is $65,000-$72,000. This role is also eligible for a performance based bonus.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a
disability, or other applicable legally protected characteristics.