Director of Marketing & Content

As the Director of Marketing & Content, you will oversee, coordinate, and participate in developing 2nd Swing’s marketing and creative content strategies. You’ll lead a team that builds content calendars, directs multimedia production, and drives golfer engagement. You’ll also partner with business stakeholders to create new and improved ways to increase visibility and promote the 2nd Swing brand. In addition, you’ll conduct competitor research and assess demand for our products and services to shape where the brand goes next. This role is located onsite in Eden Prairie, MN. No remote work will be considered.
Come work with us, not for us!
2nd Swing is a one-of-a-kind, forward-thinking, customer-centric golf retail company. Our employees are highly valued, and they work hard in a positive and supportive culture. At 2nd Swing you will find:
Vast Exposure to the Golf Industry
A Commitment to Total Well-Being
Opportunities to Discover Your Fit and Make an Impact
A Collaborative and Flexible Environment
Key Responsibilities: Lead the marketing and creative content team in executing all elements of the strategic marketing and content plan.
Collaborate with cross-functional teams to evaluate the strategic plan.
Recruit, interview, hire, and train supervisory and management staff in the department.
Compose, develop, evaluate, and conduct training on marketing activities, strategies, and policies.
Creative Content & Brand Turn marketing strategy into organized content pipelines by building content calendars, setting production timelines, and directing multimedia production.
Brainstorm and develop campaign themes, video concepts, and visual assets that reflect the 2nd Swing brand identity.
Develop and maintain brand guidelines, including deployment of environmental branding at all retail locations.
Market Insights Gather and analyze information to identify new markets and customers, demand for products and services, and the effectiveness of existing campaigns and strategies.
Conduct market research, sales forecasting, and strategic planning to support the sale and profitability of products.
Conduct pricing research and analysis to keep product and service pricing competitive.
Stay current on market trends and developments, identify needs for new products and services, and make recommendations to leadership.
Budget & Vendors Develop and monitor the marketing budget, including all downstream marketing and content production elements.
Negotiate contracts for the services needed to execute the marketing strategy.
Required Qualifications: Thorough understanding of the principles and methods used to promote, display, and sell products and services
Experience managing the marketing function, including strategy execution and budget management
Experience directing creative content, video, and multimedia production
Experience leading a team of direct reports and leading across an organization
Experience playing golf at a competitive or collegiate level
Excellent verbal, written, and interpersonal communication skills
Excellent organizational skills and attention to detail
Strong analytical and problem-solving skills
Ability to create, implement, and monitor budgets
Ability to adapt quickly to changing conditions and priorities
Preferred Qualifications: Bachelor’s degree in Business, Marketing, or a related field
At least ten years of experience in Retail, eCommerce or Sporting Goods marketing
In-depth knowledge of the golf industry
Maintain a 10 handicap or better
Employee Programs such as PGA membership dues support
Paid Time Off
401k company match
Health Insurance
HSA/FSA
Discounted Merchandise
Continued Training and Development
Health and Wellness Initiatives
Work Life Balance
Compensation: Pay range for this position is $92,000 – $152,000 based on experience.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

#J-18808-Ljbffr