Marketing Automation Specialist

Job Role - Marketing Automation Specialist Oracle Eloqua

Location: PAN India
Experience: 8 - 16 Years
Qualification: Any Graduate | Any Post Graduate | Any Diploma

Required Skills & Experience

Strong hands‑on experience with Oracle Eloqua / Oracle Marketing Cloud and enterprise marketing automation solutions.

Expertise in Campaign Canvas, Program Canvas, segmentation, email campaigns, forms, landing pages, lead scoring, contact management, and campaign reporting .

Experience leading end-to-end Eloqua implementations, enhancements, campaign transformation, and marketing automation programs.

Strong understanding of demand generation, lead nurturing, customer journeys, personalization, campaign orchestration, and marketing analytics .

Experience integrating Eloqua with Salesforce CRM, Oracle Sales / Fusion CRM, or comparable enterprise CRM platforms .

Knowledge of REST APIs, SOAP web services, SFTP integrations, middleware, data mapping, and synchronization .

Experience in solution architecture, technical design, testing, deployment, production support, and platform governance.

Strong stakeholder management, delivery leadership, team mentoring, resource planning, and client communication skills.

Preferred / Good-to-Have Skills

Oracle CX Sales Cloud / Oracle Fusion Sales

Salesforce CRM and marketing integrations

REST APIs, SOAP, middleware, and enterprise integration patterns

Oracle Unity Customer Data Platform (CDP)

Marketing analytics, BI, dashboards, and campaign KPI optimization.

Email deliverability, consent management, and data privacy compliance

Agile delivery methodologies and Oracle Eloqua certifications

Key Responsibilities

Lead end-to-end Oracle Eloqua solution architecture, implementation, enhancement, and support .

Design and manage automated campaigns, customer journeys, audience segmentation, lead nurturing, and lead‑scoring models.

Drive CRM, CDP, analytics, and third-party application integrations with robust data synchronization and validation .

Manage campaign quality assurance, testing, deployment, troubleshooting, and root-cause analysis .

Define marketing KPIs, dashboards, reporting standards, and campaign optimization strategies .

Establish platform governance, reusable templates, naming conventions, access controls, and standard operating procedures.

Lead technical and functional teams, manage delivery commitments, and engage with business and technology stakeholders.

Support solution demonstrations, proof-of-concepts, effort estimation, proposals, and pre-sales activities.

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