SEO Specialist

SEO SpecialistYou will be responsible for analyzing, reviewing and implementing APVI's SEO strategy, developing content to include keywords or phrases in order to increase traffic and conducting various testing methods in design, layout and advertising techniques in order to gain the most organic and paid traffic. You should have an in-depth knowledge of keyword research, SEO copyrighting and the behaviors of search engines. SEO is an ever-changing landscape, you need to be continuously learning and evolving.Key Requirements:Prior experience in content marketing, content growth and SEOWorking knowledge of search engine optimization practicesOutstanding ability to think creatively, strategically, and identify and resolve problemsExcellent verbal and written communication skillAbility to work within a team and independentlyFamiliarization Google analyticsExperience with website optimization toolsStrong organizational, time management, and analytical skillsResponsibilities:Reviewing and analyzing client sites for areas that can be improved and optimizedPreparing detailed strategy reportsIdentifying powerful keywords to drive the most valuable trafficRunning PPC campaignsWriting powerful calls-to-action to convert visitorsFilling websites and other content with effective keywordsWriting effective SEO content for blogs, websites and social media accountsDeveloping link building strategiesAnalyzing keywords and SEO techniques used by competitorsKeeping updated on both white hat and black hat SEO strategies to stay within search engine guidelinesCompiling and presenting SEO guidelinesAbout APVI.comSince 2003, APVI has provided expedited US passport and travel visa processing services to individual and corporate travelers. We are registered with the US Passport Agency and with over 90 embassies.