VP Programmatic Demand

For our client, we are seeking a VP Programmatic Demand to join the team of a leader in the Media space. This leader will own the global programmatic demand strategy across multiple platforms, with a focus on driving revenue growth and strengthening the company’s position in omnichannel advertising. The role will shape how programmatic fits within the broader commercial strategy while partnering closely with Sales and Marketing to develop compelling market-facing propositions. This leader will also represent the organization externally, managing senior relationships with major DSPs and programmatic partners.

Location: New York, NY

Compensation: $380,000 – $430,000 annually

Responsibilities

Define and execute the global programmatic strategy across multiple platforms

Identify and capitalize on opportunities for programmatic revenue growth

Establish the role of programmatic within the broader omnichannel strategy

Manage strategic relationships with major DSPs and programmatic platforms

Lead a high-performing programmatic organization and set clear KPIs

Collaborate with Sales and Marketing to create compelling commercial propositions

Represent the organization externally with industry stakeholders and partners

Qualifications

7+ years in senior commercial or strategic leadership roles within the programmatic ecosystem

Expertise in supply-side and demand-side mechanics, including supply-path optimization and CTV monetization

Established executive relationships with major DSPs such as The Trade Desk and Google DV360

Proven ability to build and scale high-performing global teams

Exceptional presentation and negotiation skills for C-suite engagement

Benefits

Drive global programmatic strategy with significant autonomy

Access to a massive global user base and ad opportunities

Collaborate with ambitious peers across 30+ markets

Enjoy a supportive and performance-driven culture

Receive structured mentorship and continuous learning opportunities

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

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