Marketing Manager

Lipman Family Farms is one of North America’s largest growers, packers, shippers, and processors of fresh produce. For over 75 years, Lipman has built its reputation on delivering quality products, cultivating trusted customer relationships, and investing in innovation across the fresh produce supply chain. Guided by our purpose of being 'Good from the Ground Up,' we bring together farming, operations, sales, marketing, and customer partnerships to create value throughout the industry.

About the Role
The Marketing Manager is responsible for leading the marketing strategy and its execution. This role sets the goals and objectives for the marketing functions and is accountable for the results.

This role is a trusted partner and key influencer across sales, operations, sourcing, and our commercial teams, turning insight and business priorities into marketing that drives real growth. The ideal candidate should be comfortable in dual responsibilities; setting direction with leadership as well as helping execute the Lipman story.

Success in this role requires a highly motivated, relationship-driven professional who can influence decisions that strengthen our market position and create value for our customers through strategic thought leadership.

This position is preferably based at one of Lipman’s operation locations, however, can be considered hybrid. It requires regular travel throughout North America. The Marketing Manager will report directly to the VP of Sales.

Qualifications

5+ years of marketing experience, including a leadership role where you own strategy, goals, and results

Proven experience leading and developing a team and directing agency partners

Thinks like a strategist but has a servant leadership mindset

Thrives in a lean, fast-moving environment: you make decisions with incomplete information, take calculated risks, and move quickly from idea to execution

Eager to stay curious, challenge the status quo and test the boundaries when it comes to increasing our potential

Brand development experience, such as packaging, product launches, or brand architecture

Strong project management skills with the ability to run multiple priorities at once

Excellent written and verbal communication skills, with the ability to present to and influence all levels of the organization

Experience in the produce industry or B2B marketing preferred

Bachelor’s degree in Marketing, Communications, or a related field

Ability to travel up to 20% of the year

Skills and Experiences

Strategic thinker with strong business and commercial acumen.

Exceptional project management and organizational skills with the ability to manage multiple priorities.

Excellent written, verbal, and presentation communication skills.

Strong relationship-building skills with the ability to influence across departments and leadership levels.

Analytical mindset with the ability to convert data into actionable business insights.

Creative problem solver with a hands‑on, collaborative approach.

High level of accountability, initiative, and execution.

Proficiency with Microsoft Office and common marketing platforms.

Ideal Candidate Profile
The successful candidate is a relationship‑driven business professional with a strong background in marketing. Fresh produce or similar B2b marketing experience is not required, but preferred. This individual is comfortable engaging with decision‑makers at multiple levels of an organization.

Successful candidates are highly organized, self‑motivated, commercially minded, and capable of balancing strategic relationship management while also executing daily tasks. They are comfortable communicating across an enterprise and with customers, analyzing trends, identifying growth opportunities, and partnering cross‑functionally to deliver results.

Key Responsibilities

Set the marketing vision, annual goals, and objectives that align to company growth targets, and own the plan to achieve them

Serve as the central marketing lead across operating companies, aligning priorities so marketing efforts ladder up to shared business goals

Define KPIs and measure effectiveness across campaigns, customer programs, and brand initiatives

Own and manage the enterprise‑wide marketing budget, including planning, allocation, and tracking across operating companies and channels

Identify new opportunities in strategy, innovation, and tactics, and test new approaches with a bias for action

Lead and direct a small marketing team as well as agency partners, supporting team execution and identifying opportunities for growth

Direct externally facing programs, including trade shows, industry events, campaigns, and customer‑specific programs, from strategy through execution

Set trade show and event goals together with Sales, own our presence end to end, and measure the impact on pipeline and customer relationships

Oversee customer‑facing materials that support customer engagement and business development

Direct the teams to develop brand‑and segment‑specific campaigns and other content throughout the year with a consistent throughline across every channel

Build and own a master content calendar that unifies all marketing content produced throughout the year around strategic objectives

Streamline content across teams and operating companies to keep messaging consistent at every level

Brand & Product Development

Lead brand development initiatives, including brand architecture, new packaging, and product innovation

Partner with business development, sales, operations, and sourcing to bring new products and packaging to market, using customer and market data to guide decisions

Must be able to communicate Lipman history, values, and business capabilities accurately and confidently

Ability to manage multiple projects and initiatives with tight deadlines

Ability to lead and manage people

Ability to analyze numbers to create opportunities, demonstrate data‑driven/supported decision making

Ability to prioritize competing demands in a logical manner

Problem‑solving and decision‑making

Relationship building and executive presence

Strong written and verbal communication and presentation skills

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