CRM & Lifecycle Marketing Specialist

CRM & Lifecycle Marketing SpecialistEngagement: Contract-to-permanent Work Arrangement: Hybrid | Atlanta, GA Position Overview We are seeking a CRM & Lifecycle Marketing Specialist to develop and execute customer communications that support acquisition, onboarding, retention, and re-engagement. This individual will use customer data and segmentation strategies to deliver relevant, personalized experiences throughout the customer lifecycle.ResponsibilitiesDevelop and execute lifecycle campaigns across email, SMS, and other owned channels.Build segmentation strategies based on customer behavior, preferences, and lifecycle stage.Create onboarding, retention, win-back, and cross-sell campaigns.Develop campaign briefs, messaging requirements, and audience strategies.Conduct A/B testing and optimize engagement and conversion.Monitor retention, churn, repeat purchase, and customer engagement metrics.Collaborate with creative, analytics, and CRM technology teams.