Director of Marketing and Brand Strategy

We are looking for a Director of Marketing and Brand Strategy to shape how our communities are introduced, differentiated, and represented across a national multifamily portfolio in Los Angeles, California. This leader will guide brand direction, marketing performance, and customer-facing experiences to strengthen market presence and support business goals. The ideal candidate brings a balance of strategic thinking, creative leadership, and analytical decision-making in a multi-location environment.Responsibilities:• Lead the development and execution of brand and marketing strategies that support portfolio growth across multiple properties and markets.• Direct the creation and review of visual and written marketing assets, including digital campaigns, photography, signage, collateral, and other brand-facing materials.• Monitor campaign results, lead sources, and performance trends to identify opportunities and recommend improvements based on measurable outcomes.• Oversee online reputation, customer feedback channels, and experience-driven marketing efforts to strengthen brand perception and engagement.• Build and evaluate partnerships, promotional programs, and customer acquisition initiatives that expand visibility and enhance the resident experience.• Manage marketing budgets and allocate investment toward channels and initiatives that align with business priorities and return expectations.• Supervise external agencies, creative partners, media vendors, and marketing technology providers to ensure quality execution and consistency.• Establish scalable brand standards while adapting strategies for the needs of individual markets, properties, or audience segments.• Collaborate with cross-functional leaders in operations, asset management, sales, and revenue-focused teams to align marketing plans with broader portfolio objectives.