Sr. Marketing Manager

Compensation: $90,000–$110,000 base salary + performance bonus + equity eligibility

Experience: 4–6+ years

Reports to: Founder & CEO

ABOUT FREE SPIRITS
At The Free Spirits Company, we believe great cocktails, great company, and great times should always be on your terms.

We’re redefining drinking culture by giving people the freedom to enjoy as much alcohol as they want (or none at all) without compromising the quality or quantity of what’s in your glass.

Our award-winning nonalcoholic spirits and ready-to-drink cocktails deliver the flavor, complexity, and ritual of traditional cocktails, whether enjoyed on their own or mixed with alcohol to create a cocktail that’s just right for you.

Our portfolio includes nonalcoholic alternatives to Bourbon, Gin, Tequila, and Italian Aperitivo, alongside a growing lineup of ready-to-drink cocktails. Our products are available through leading retailers, bars, restaurants, and online.

As a leading brand in the nonalcoholic spirits and cocktails category , we’re helping shape the future of drinking. We’re ambitious, entrepreneurial, and unapologetically different.

We champion individualism, celebrate moderation without judgment, and believe everyone should be free to drink exactly how they mean it.

DRINK LIKE YOU MEAN IT.
THE OPPORTUNITY
We’re looking for a Senior Marketing Manager to help lead the next phase of growth for The Free Spirits Company.

This is a high-impact, hands‑on role for a commercially minded marketer who understands how to build consumer brands across retail, e‑commerce, and digital channels.

You’ll work closely with our Founder & CEO, sales & digital leadership, and external partners to develop and execute marketing programs that increase brand awareness, drive consumer trial, accelerate retail velocity, and grow our business.

You’ll help connect the dots between brand marketing, trade marketing, e‑commerce, and consumer insights—ensuring that our marketing investments translate into measurable commercial results.

The ideal candidate combines creative instincts with analytical rigor, strategic thinking with exceptional execution, and a genuine passion for building brands.

You’ll have significant ownership, visibility, and the opportunity to help shape the future of an emerging beverage brand.

WHAT YOU’LL DO
Brand Marketing & Campaign Execution

Help develop and execute integrated marketing strategies that build awareness, strengthen brand positioning, and drive consumer demand.

Lead the planning, coordination, and execution of brand campaigns across digital, social, experiential, and retail channels.

Manage creative development and production, working with internal resources, agencies, designers, and external partners.

Ensure consistent brand messaging, creative excellence, and execution across consumer touchpoints.

Coordinate influencer partnerships, brand collaborations, PR initiatives, and experiential activations.

Support new product launches, including positioning, go‑to‑market planning, creative development, and marketing activation.

Identify opportunities to make Free Spirits more culturally relevant, distinctive, and engaging to consumers.

E-Commerce & Digital Marketing

Partner with our digital and e‑commerce teams to ensure brand marketing, consumer acquisition, and online sales strategies are aligned.

Coordinate integrated campaigns across DTC, digital advertising, email, social media, and retail e‑commerce platforms.

Drive the creation and execution of on‑going social media content and the day‑to‑day management of social engagement for the brand on key platforms

Support digital merchandising, product content, and conversion optimization across our website and retail partner platforms.

Help develop digital campaigns that drive both online sales and in‑store purchases.

Collaborate on customer acquisition, retention, and lifecycle marketing initiatives.

Analyze digital campaign performance and help optimize marketing investments across channels.

Identify opportunities to connect consumer engagement, online discovery, and retail purchase behavior.

Trade Marketing & Retail Activation

Partner closely with sales leadership, distributors, and retail partners to develop marketing programs that support distribution growth and increase retail velocity.

Lead the development and execution of retailer‑specific marketing initiatives, promotional programs, and shopper marketing campaigns.

Coordinate retail marketing assets, including displays, POS materials, merchandising tools, sell sheets, and retailer presentations.

Support retail media initiatives across platforms such as Instacart, Walmart Connect, and other relevant retail media networks.

Develop scalable marketing programs that support new market launches, retail expansion, and product introductions.

Consumer Insights, Analytics & Performance

Leverage NielsenIQ, Circana, retailer data, and internal sales reporting to evaluate brand and category performance.

Track key commercial metrics, including distribution, retail velocity, market share, promotional effectiveness, and competitive performance.

Translate data into actionable insights that inform marketing priorities, retail strategies, and investment decisions.

Develop recurring marketing performance reports and dashboards for company leadership.

Marketing Planning & Project Management

Own and maintain the integrated marketing calendar, coordinating brand campaigns, retail activations, product launches, and digital initiatives.

Manage marketing budgets, timelines, deliverables, and agency relationships.

Establish clear priorities, accountabilities, and performance metrics across marketing initiatives.

Coordinate cross‑functional projects involving sales, digital, operations, creative partners, and external agencies.

WHAT YOU BRING
Required Qualifications

4–6+ years of progressive marketing experience, preferably within consumer packaged goods (CPG).

Experience working with brands sold through both physical retail and e‑commerce channels.

Demonstrated success developing and executing integrated marketing campaigns.

Strong understanding of trade marketing, shopper marketing, retail activation, and consumer brand building.

Experience working with sales teams, retail partners, distributors, or brokers.

Strong analytical skills, with the ability to interpret sales data, campaign performance, and consumer insights.

Familiarity with NielsenIQ, Circana, SPINS, or similar syndicated retail data platforms.

Experience managing marketing budgets, agencies, creative partners, and multiple concurrent projects.

Excellent communication, organizational, and project management skills.

Ability to work independently, prioritize effectively, and thrive in a fast‑paced entrepreneurial environment.

Preferred Qualifications

Experience in beverage, food, wellness, or other high‑growth CPG categories.

Experience at an emerging or challenger brand scaling through national retail distribution.

Familiarity with major grocery, natural, mass, and specialty retail channels.

Experience with retail media networks, digital advertising, and e‑commerce platforms.

Working knowledge of Shopify, Klaviyo, Google Analytics, Meta Ads Manager, or similar marketing tools.

Experience supporting new product launches and retail expansion initiatives.

Understanding of the relationship between marketing investments, retail velocity, and profitable revenue growth.

WHO YOU ARE
A Builder. You love creating something meaningful and aren’t afraid to roll up your sleeves. You’re energized by the opportunity to help build a brand rather than simply manage an established one.

Commercially Minded. You understand that great marketing doesn’t just look good—it drives business results. You think about awareness, trial, conversion, velocity, and ROI.

Creative and Analytical. You’re equally comfortable evaluating a creative campaign and digging into a spreadsheet to understand what’s working.

A Natural Collaborator. You know how to bring together different teams, agencies, and partners to get things done.

Resourceful. You know how to make a meaningful impact without an unlimited budget or a large support team.

Organized and Accountable. You can manage multiple priorities, keep projects moving, and take ownership from concept through execution.

Curious and Culturally Connected. You’re interested in consumer behavior, emerging trends, and the changing relationship people have with alcohol and social occasions.

Entrepreneurial. You’re comfortable with ambiguity, motivated by growth, and excited by the opportunity to help shape a business.

WHY FREE SPIRITS?

Make an impact. Play a meaningful role in shaping the growth of an emerging national beverage brand.

Work across the business. Gain exposure to brand strategy, retail marketing, e‑commerce, consumer insights, and commercial growth.

Build something. Help develop marketing capabilities, programs, and processes that will support our next stage of growth.

Work closely with leadership. Collaborate directly with the Founder & CEO and key commercial partners.

Grow with us. Take on increasing responsibility as the business expands, with the potential to develop into a broader marketing leadership role.

Challenge convention. Join a company that celebrates individuality, challenges traditional drinking culture, and believes having a great time shouldn’t come with a compromise.

COMPENSATION & BENEFITS

Competitive base salary: $90,000–$110,000, depending on experience

Performance‑based annual bonus

Equity participation eligibility

Health and wellness benefits

Flexible/hybrid working environment

JOIN THE REBELLION
We’re looking for someone who wants more than another marketing job.

Someone who wants to build a brand, challenge an industry, and help create a new generation of drinking experiences.

If you’re a creative, commercially minded marketer who loves great brands, great ideas, and getting things done, we’d love to meet you.

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