Head of Marketing B2B- US Market

Work model: 100% remote, based in Latin America
Language: English C1 or higher
Compensation: Competitive, with performance bonus
Industry: Remote recruitment and talent acquisition firm operating in the U.S. market | Latin America
Role objective The company is entering a new growth phase and is looking for someone to define and execute its marketing strategy, with the goal of building a sustainable pipeline of qualified buyers that drives revenue.
This is a hands-on role with no direct reports. We are looking for someone with practical experience who enjoys executing directly and who will manage the relationship with a marketing agency.
Success will be measured on two numbers: inbound calls booked and inbound closed-won deals.
Responsibilities Define and lead marketing strategy: where to place the next bets and where not to, channel mix, budget allocation, and quarterly priorities.
Execute the strategy: build the plan, identify the processes, tools, and support needed, and use results to decide what to improve next.
Manage the relationship with the marketing agency and review its performance.
Connect marketing to business outcomes: plan OKRs with leadership, define success metrics, and track progress.
Shape the company’s story, messaging, and positioning for U.S. buyers.
Align priorities with Sales, Customer Success, People, and RevOps, keep HubSpot lead reporting accurate, and diagnose funnel issues.
Use AI and workflow automation to make marketing processes more efficient.
Report progress, results, and decisions to the Co-CEOs.
Requirements 5+ years leading marketing end to end, from strategy through execution and results.
Experience generating qualified pipeline for B2B companies with $100K+ ACV.
Experience selling in the U.S. market, marketing to executives (C-suite, VP, or Head level) at tech companies with 100 to 10,000+ employees.
End-to-end SEO leadership (technical, on-page, off-page, and link building), having scaled it from 1 to N.
Experience building non-SEO channels from 0 to 1, such as paid media or events.
Experience working with external agencies, contractors, or fractional staff, including reviewing their performance.
Use of funnel data, in partnership with Sales, to improve lead quality and conversion. HubSpot experience expected.
Hands-on experience with AI, automation, and workflow projects.
English C1 or higher and executive communication: confident, concise, and structured.
Sound judgment on what to decide or escalation, the ability to manage up, and openness to feedback.
Curiosity about customers, product, and buyer segmentation.
Long-term vision and a credible 3 to 5 year plan with the company.
Nice to have Experience marketing talent-as-a-service or staffing services.
Experience marketing to buyers in EMEA.
Additional information Competitive compensation with reviews every six months and performance bonuses.
Comprehensive global health insurance, including medical, dental, vision, mental health, and routine care.
Paid holidays, vacation, sick leave, and family care days.
Parental leave and family-friendly policies.
Direct access to the Co-CEOs and real autonomy over how the company grows.
A culture centered around growth, ownership, well-being, and continuous learning.

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