Social Commerce, Content & Digital Marketing Lead (Part-Time)

We are seeking a highly creative, community-minded Social Commerce, Content & Digital Marketing Lead to help build the next chapter of Cape Saltie. This part-time hybrid role is for a hands-on, entrepreneurial marketer who knows how to turn great ideas into compelling content, meaningful customer connections, and measurable business growth.

Job Description

Develop and execute organic content, paid social, and email marketing strategies across key digital channels

Create compelling photo and video content in-studio for social, email, web, and campaigns

Build and manage email marketing in Klaviyo, including campaigns, primary flows, and concierge correspondence

Develop a consistent email marketing calendar aligned with product launches, promotions, seasonal moments, service updates, and brand storytelling

Launch and manage TikTok Shop, including setup, merchandising, product tagging, and ongoing optimization

Support and grow social commerce initiatives across emerging and established platforms

Build and manage the CapeSaltie.com Regional and CPG Affiliate and Referral Programs

Manage affiliate links, discount codes, attribution, and basic performance tracking

Identify, onboard, and cultivate relationships with creators, affiliates, and brand-aligned partners

Monitor and report on performance across paid social, email, social commerce, and affiliate channels, identifying opportunities to improve reach, engagement, conversion, and revenue

Engage and grow the Cape Saltie community through thoughtful comments, DMs, and social interactions

Support content creation, promotion, and digital coordination for community events, collaborations, and partnerships

Identify emerging platforms, trends, creators, content opportunities, and new digital channels that could meaningfully grow the Cape Saltie brand

Requirements

3+ years of experience in social media, content, e-commerce or digital marketing

Strong understanding of Instagram, TikTok, Klaviyo and short-form video

Comfortable creating content (photo/video + advanced editing skills)

Organized and detail-oriented (especially with links, codes, and tracking)

Able to manage your own workflow and take ownership of projects

Interested in wellness, beauty, and product-driven brands

What Success Looks Like

TikTok Shop is launched and actively generating sales

Affiliate Program is set up and growing with 50 aligned partners

Regularly scheduled Email Community Content is consistent, clear, and provides value to our wellness world

Social channels feel cohesive and aligned with the brand

Systems and Calendars are in place, clear, meaningful, consistent and operating smoothly

“Everything beautiful we create in life requires a leap of faith." Paul Budnitz

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