Field Marketing Manager

drives homeowner demand in local markets by planning and executing territory-based marketing campaigns, including home shows, community events, and direct response programs that support sales teams.

Key Responsibilities

Develop and run field marketing initiatives tailored to local territories

Collaborate with regional sales leadership to generate qualified leads

Manage marketing budgets and coordinate with vendors

Track performance metrics and ROI to optimize campaign effectiveness

Maintain a hands-on presence in the field to ensure successful execution

Qualifications & Skills

Proven ability to execute marketing programs in local communities

Strong vendor and budget management skills

Data-driven mindset with measurable results and ROI focus

Excellent collaboration and communication with sales teams

Comfort working directly in the field and driving demand through events and campaigns

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