Social Media Coordinator

Social Media CoordinatorThe Social Media Coordinator, reporting to the Division Head of Content Development within the Office of Marketing, develops and manages social media content and editorial calendars to support the organization's marketing and communications efforts. This role oversees content creation, scheduling, and audience engagement across social media platforms. The position is fully onsite at 75 Bayard Street, New Brunswick, NJ, with a Monday–Friday schedule of 8:30 a.m.–4:15 p.m.ResponsibilitiesUnder the direction of the Division Head of Content Development:Create and publish social content:Write, create, schedule, and publish social media content based on approved strategy and priorities.Turn content plans, departmental priorities, partner opportunities, and timely needs into social media posts.Develop social content ideas within the Division Head's strategy and direction.Repurpose approved content for appropriate social channels.Manage the social media calendar:Maintain the day-to-day social media calendar.Assign content to the appropriate channels and formats.Recommend posting dates and times.Track copy, assets, approvals, scheduling, and publishing status.Avoid conflicts, duplication, or overposting.Adjust the social content schedule when news, events, or County priorities change.Flag competing priorities or major calendar changes to the Division Head.Manage community engagement and social relationships:Monitor and respond to comments, messages, mentions, and other community interactions across all social channels.Proactively engage with relevant accounts, including partners, community organizations, local institutions, libraries, and other appropriate accounts.Like, comment on, share, repost, tag, or otherwise interact with relevant content in accordance with County guidelines.Identify opportunities to build relationships, increase visibility, and connect the County with relevant community conversations.Flag potential collaboration opportunities to the Content Lead or Division Head.Measure and optimize social performance:Track reach, engagement, video views, link clicks, follower growth, and other relevant metrics.Prepare regular social media performance reports.Identify which topics, formats, channels, and posting approaches perform the best.Recommend routine adjustments to improve social media performance.Share significant insights with the Division Head.Apply approved performance insights to future social content and scheduling decisions.QualificationsBachelor's degree in Marketing or Communications2+ years' experience in a corporate, agency or government marketing organizationExcellent command of spoken and written English languageMust be a confident communicator and be able to navigate multiple groups of people including Marketing, Public & Government Affairs, Communications, and outside partners.Able to influence and collaborate with key stakeholdersPortfolio Requirement: please include a link to your portfolio on your resume.The anticipated starting base pay for this position is:$46,750 - $49,750 per year, depending on experience and qualifications.Build your future while helping shape the future of your community. At Middlesex County, we're committed to supporting our employees with competitive benefits and a workplace that values well-being and balance. Middlesex County is proud to provide the resources, support, and flexibility employees need to thrive both professionally and personally.