Digital Marketing Manager

About Uncle Funky's DaughterUncle Funky’s Daughter is a haircare brand known for high-quality products designed to enhance and care for naturally curly, coily, and textured hair. We create ingredient-conscious solutions that promote healthy hair while celebrating natural beauty, individuality, and confident self-expression.
With an established presence across retail and digital channels, Uncle Funky’s Daughter is focused on continued innovation, customer growth, and meaningful community engagement. Our team works in a collaborative, entrepreneurial environment that values creativity, authenticity, inclusion, accountability, and measurable results. We're looking for a Digital Marketing Manager to help us scale our digital presence and connect with customers wherever they shop.
The RoleThe Digital Marketing Manager will own our digital marketing strategy end to end — from paid advertising and organic social to our website and retail partner digital presence. You'll be the connective tissue between our brand, creative, and sales teams, making sure every digital touchpoint drives awareness, engagement, and sales.
What You'll Do: Own and execute the digital marketing strategy across paid, owned, and retail partner channels
Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads Manager, TikTok, and AdRoll (or equivalent platforms), managing budgets and reporting on ROI
Lead organic content strategy and community engagement across Instagram, Facebook, TikTok, and Pinterest
Manage and update website content, and ensure our presence on retail partner sites (e.g., product pages, imagery, brand storytelling) is accurate, on-brand, and optimized
Create and oversee content for email campaigns, blog posts, newsletters, and marketing collateral (flyers, campaign cards, and similar materials)
Partner cross-functionally with sales, creative, and leadership to keep digital efforts aligned with business goals
Track, analyze, and report on key performance metrics (traffic, conversion, ROAS, engagement), turning data into clear recommendations
Manage relationships with any external influencers, freelancers, or platform partners as needed
What You'll BringRequired: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience)
5+ years of digital marketing experience
Hands-on experience with SEO/SEM and paid social advertising platforms (Google Ads, Meta Ads Manager, AdRoll, or equivalent)
Experience creating and managing content across Instagram, Facebook, TikTok, and Pinterest
Strong analytical skills, with comfort pulling and interpreting campaign performance data
Excellent cross-functional collaboration skills and the ability to work independently
Preferred: Experience with Adobe Creative Suite (Photoshop, Illustrator, or similar design tools)
Experience managing content on e-commerce or retail partner platforms (e.g., Amazon, Target, Walmart)
Background in beauty, haircare, or CPG marketing

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