Digital Marketing Coordinator

Digital Marketing CoordinatorExpress Employment Professionals is recruiting for a Digital Marketing Coordinator for a growing local manufacturing company in Fort Myers. This full-time, onsite position will support digital marketing initiatives, website management, marketing automation, lead generation efforts, social media marketing, content creation, and marketing analytics. The ideal candidate will be highly organized, detail-oriented, and thrive in a fast-paced environment.ResponsibilitiesManage and maintain CRM and marketing automation platforms, including email campaigns, workflows, lead tracking, and reportingUpdate and optimize website content through content management systemsAssist with digital marketing campaigns including email marketing, social media, paid advertising, and lead generation initiativesCreate and maintain landing pages, forms, calls-to-action, and marketing workflowsMonitor and analyze campaign performance metrics including website traffic, engagement, lead generation, and return on investmentSupport SEO efforts through website and content optimizationCreate and coordinate marketing content including blogs, social media posts, graphics, videos, brochures, and promotional materialsMaintain social media content calendars across multiple platformsCoordinate with vendors, agencies, media partners, and internal teams to ensure projects are completed on timeSupport trade shows, customer events, and post-event lead management activitiesMaintain organized digital asset libraries, templates, and campaign documentationEnsure consistent brand messaging across all marketing materials and communicationsResearch emerging marketing trends, technology, AI tools, and industry best practicesProvide marketing reporting and insights to support sales and business development effortsQualificationsExperience with CRM and marketing automation platforms; HubSpot experience strongly preferredKnowledge of digital marketing concepts including email marketing, social media marketing, SEO, lead generation, campaign management, and analyticsExperience updating website content within a CMS platformExperience managing email campaigns, landing pages, forms, and automated workflowsStrong organizational skills with excellent attention to detailAbility to manage multiple projects and deadlines simultaneouslyExcellent written and verbal communication skillsProficiency with Microsoft Outlook, Teams, Word, Excel, and PowerPointExperience coordinating with vendors, agencies, media partners, and internal stakeholdersExperience with Canva, Adobe Creative Suite, video editing, or similar creative software is a plusExperience with Google Analytics or similar reporting platforms is preferredTrade show, event coordination, B2B marketing, healthcare, or manufacturing industry experience is a plusValid driver's license and reliable transportation requiredEducation & ExperienceBachelor's degree in Marketing, Communications, Public Relations, or a related field preferredMinimum of two years of related marketing experience preferredEquivalent combinations of education, training, and experience will be consideredBenefitsHealth InsuranceDental Insurance401(k) PlanPaid Time OffProfessional Growth OpportunitiesStable, Full-Time Employment