Associate Digital Marketing Manager - Paid Social & Programmatic Performance Mar

Associate Digital Marketing ManagerThis role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.The U.S. Digital Marketing & Martech Transformation team is on a mission to accelerate business growth through best-in-class digital marketing strategy, execution, and innovation. As part of the Digital Growth Marketing team you will join a Center of Excellence responsible for Paid Social and Programmatic Display, one of several specialized teams driving customer acquisition and profitable growth across the U.S. Bank.Our team leads strategy and execution across key digital channels including Meta, LinkedIn, Programmatic Display, Google Video, and emerging platforms, working closely with our media agency of record and creative partners. We combine data-driven decision making, experimentation, and continuous optimization to help TD connect with customers in meaningful ways. Success in this role requires strong collaboration across marketing, product, analytics, agency, and line-of-business partners. You'll be expected to navigate ambiguity, solve complex challenges, and adapt quickly as business priorities evolve.We're looking for an experienced digital marketer with a proven track record of scaling acquisition programs through Paid Social and Programmatic Display. You are equally comfortable managing campaigns, analyzing performance data, developing forecasts and business cases, and translating insights into compelling recommendations for senior leaders. You bring a strategic mindset, a passion for innovation, and a strong point of view on where digital marketing is headed.As a digitally fluent marketer and natural problem solver, you'll help shape channel strategy while driving day-to-day execution. You'll develop integrated media plans, identify growth opportunities, test new approaches, and continuously optimize performance to maximize business impact. A typical day may include managing campaigns directly in Meta Ads Manager, partnering with our media agency to optimize programmatic display performance, launching new customer acquisition campaigns, reviewing creative concepts and test results, analyzing campaign performance, and collaborating with cross-functional teams to bring new initiatives to market. We are constantly planning, executing, learning, and refining to stay ahead in an ever-evolving digital landscape.A successful candidate in this role will have a proven track record of scaling performance marketing using Paid Social, with significant hands-on-keyboard experience building and optimizing conversion campaigns on Meta.You are comfortable executing and owning daily ad account updates on Meta, and well-versed in the latest paid social best practices. You optimize ad account structures, budgets and test plans for paid social channels. You have managed more than just Awareness programs, and know how to optimally set up social campaigns to maximize ROAS. You have experience analyzing campaign, audience, and creative results to inform business strategies. You know what performant creative looks like. You understand the role that different paid social platforms like Meta, TikTok, LinkedIn, Reddit etc. play in the consumer journey. You are excited by the ever-evolving future of digital marketing. You have a strong point of view, and a drive to leave things better than you found them. As a natural innovator and digital native, you will add value to Paid Social strategies to scale profitable growth.The Associate Digital Marketing Manager is a knowledgeable marketing professional that leads/manages moderately to complex key project plans/planning, and/or campaigns within the digital, social, and content marketing space. This role is responsible for supporting internal and/or external consulting and advisory services for businesses or functions within own portfolio, as well as applying best practices to implement process, product or service improvements.Education & Experience:Undergraduate degree and/or relevant professional certifications, designations, or equivalent required5+ years relevant experienceProficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer marketsKnowledge of current and emerging competitor and market trendsKnowledge of risk management environment, standards and regulationsAbility to manage a budget and work within the constraints of that budgetAbility to lead, plan, implement and evaluate program/project activities to ensure completion of initiativesAbility to exercise sound judgement in making decisionsAbility to communicate effectively in both oral and written formAbility to work collaboratively and build relationshipsSkill in using computer applications including MS OfficeAbility to analyze, organize and prioritize work while meeting multiple deadlinesAbility to work successfully as a member of a team and independentlyAbility to handle confidential information with discretionPreferred Skills:In lieu of 5+ years of relevant experience, TD will consider those with a Bachelor's Degree and 3+ years of relevant experience.Channel remit: Meta (75% of role,) LinkedIn, Reddit, TikTok (25%) Podcasts, video and other paid social channel experience a plus (~5%).Experience building paid social campaigns, ads, optimizing account structures and setting up incrementality tests.Understanding of Meta platform best practices, and creative best practices for paid social ads.Experience managing media agencies to execute performance campaigns.Financial Services digital advertising experience preferred; B2B marketing a plus.Comfort building tagging plans for new Floodlights or Meta CAPI / Pixel events.Creative feedback and insights development, particularly for paid social ads.Commitment to ongoing L&D for subject matter expertise. Staying up to date on channel best practices, refining strategy based on insights, and streamlining go-to-market approach across Paid Social as a member of the COE.Data-driven measurement and decision-making skills to inform roadmap, campaign execution and optimization of best-in-class digital marketing.Comfortable presenting marketing reports and campaign plans to business stakeholders.Ability to work through legal/compliance approvals for marketing collateral.Customer Accountabilities:Within own portfolio and/or area of expertise, acts as a champion for all things digital marketingLeads and/or manages the development and delivery of digital marketing capabilities, project fulfilment, and/or change management/communicationActs as a subject matter resource, providing insights to ensure alignment to the Bank's overarching marketing strategies as well as industry trends/market forces/competitive landscapeHelps to develop strategy (e.g., in relation to personalization and/or product roadmaps) with relevant stakeholdersReviews reporting and data to identify key areas of improvement, collaborating with internal/external business partners for improved operational strategy/effectivenessAssists with the development of processes/operational structure in support of real-time data acquisition (internal and/or external), synthesis, and communicationPrepares and distributes relevant reports to stakeholders, based on project needMay own governance of selected projects within own area of expertise, including related risk/control management activitiesShareholder Accountabilities:Adheres to enterprise frameworks or methodologies that relate to activities for our business areaEnsures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business prioritiesConsistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriateEnsures business operations follow applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)Participates in cross-functional/enterprise/initiatives as a subject matter expert helping to identify risk/provide guidance for complex situationsConducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audienceConducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practicesMonitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities existLeads/facilitates and/or implements actions/remediation plans to address performance/risk/governance issuesActively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirementsKeeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impactsMaintains a culture of risk management and control, supported by effective processes in alignment with risk appetiteEmployee/Team Accountabilities:Participates fully as