Product Marketing Coordinator Job in St. Augustine, FL | Robert Half

Product Launch CoordinatorWe are seeking a highly organized Product Launch Coordinator to serve as the key liaison between cross-functional teams, including Product, Sales, Engineering, Customer Service, and Marketing. This role will support new product launches and product line extensions by ensuring all required product information is collected, organized, and translated into clear marketing requirements to support successful go-to-market initiatives.Key ResponsibilitiesGather and validate all product launch inputs before project kickoff, including SKU lists, part numbers, technical files, product specifications, and related documentation.Translate product launch requirements into marketing asset needs, including CGI renderings, 3D configurators, photography, website content, catalogs, and other promotional materials.Develop and communicate clear project briefs for creative and marketing teams.Coordinate with internal stakeholders to ensure all required information is complete and delivered on schedule.Monitor and document scope changes, communicating potential impacts to timelines and budgets.Help maintain launch schedules and ensure marketing deliverables are completed on time.