Director of Marketing

We are seeking a creative, analytical and talented Director of Marketing to join our Swift Sensors team! The Director of Marketing builds and runs Swift Sensors' marketing. This is a hands-on role: you will write the emails, build the landing pages, launch the campaigns, run the ABM plays and report the results yourself, with help from agencies and contractors where it makes sense. Pipeline is your top priority, followed by account-based marketing (ABM) for high-value enterprise accounts and brand campaigns that make Swift Sensors the recognized leader in wireless remote monitoring in our key verticals.

Reporting to the CEO, you will own marketing from first touch through sales handoff and work daily with sales and product to hit aggressive growth targets. There is no large team to delegate to; we are looking for someone who likes to build and ship.

Key Responsibilities
Demand Generation & Pipeline Growth

Plan, build and launch demand generation programs that deliver marketing-sourced and marketing-influenced pipeline against bookings targets. You will run them yourself, not just manage them.

Build and run multi-channel campaigns across paid search, paid social, email, webinars, content, SEO/GEO, direct mail, trade shows and partner programs.

Improve website conversion through CRO, SEO and generative engine optimization (GEO), and update pages yourself so Swift Sensors shows up in both search and AI-driven answers.

Set up and tune lead scoring, nurture flows and the marketing-to-sales handoff in Zoho to improve conversion at every stage of the funnel.

Write and launch vertical campaigns for regulated industries, including healthcare, food, cold chain and manufacturing.

Account-Based Marketing (ABM)

Pick target accounts with the CEO and sales leadership, then build and run the Swift Sensors ABM plays: ads, emails, direct mail and sales sequences.

Pull intent data, firmographics and CRM insights to find in-market accounts and prioritize multi-site, enterprise-scale opportunities.

Create personalized, multi-touch plays for buying committees (facilities, operations, quality, compliance, IT and executives) through targeted ads, custom content, direct mail, events and coordinated sales outreach.

Run expansion campaigns into existing customers to drive multi-site rollouts and cross-department adoption.

Track ABM results: account engagement, pipeline velocity, deal size and win rates in target accounts.

Brand Awareness & Positioning

Write and sharpen Swift Sensors' positioning and messaging so it is clear and different in a crowded IoT and remote monitoring market.

Run brand campaigns across digital, social, video, PR, industry media and trade shows that grow share of voice in priority verticals.

Write press releases, customer case studies and thought leadership, and pitch them to industry media, analysts and associations.

Keep the brand consistent across the website, sales collateral, product launches and partner co-marketing.

Track competitors and market trends, and turn what you learn into sharper messaging and sales content.

Turn revenue goals into a campaign calendar and shared pipeline targets with sales leadership.

Create sales playbooks, battle cards, vertical messaging, and product launch materials that help sellers convert and close.

Train sellers on new campaigns, lead follow-up and ABM plays.

Run joint campaigns and co-marketing with channel and technology partners.

Budget, Tools & Reporting

Run the marketing budget and manage agencies and contractors. Expect to do much of the work yourself.

Run Zoho CRM and marketing automation day to day: build the lists, workflows, scoring, attribution and dashboards, and keep the data clean.

Report weekly to the CEO on pipeline, campaign results, tests, ROI and next priorities.

Put new channels and AI tools to work to ship more, faster.

What You'll Ship in the First 90 Days

Launch at least two vertical campaigns (for example, healthcare and food safety), end to end.

Stand up the first ABM play on 25 target accounts with sales.

Publish three customer case studies and a refreshed website homepage.

Build a weekly pipeline dashboard in Zoho for the CEO.

Qualifications

10+ years of B2B marketing experience, ideally in SaaS, IoT or technology hardware, with a track record of personally building and running campaigns, not only directing them.

Proven record of building demand generation engines that deliver measurable pipeline and revenue.

Hands-on experience running account-based marketing programs, including target account selection, intent data and coordinated sales and marketing plays.

Success planning and executing brand campaigns that grow recognition and share of voice in a competitive market.

Experience marketing to multiple verticals and buyer personas with long, multi-stakeholder sales cycles.

Strong skills in budgeting, pipeline forecasting, attribution, and marketing analytics; metrics-driven and accountable to results.

Hands-on in marketing automation and CRM (Zoho preferred), website CMS, paid search and social, and AI tools. You can build it, not just brief it.

Clear, concise writer and presenter.

Self-starter who is comfortable as a team of one or two, scaling with contractors, in a fast-paced small company with changing priorities.

Bachelor's degree in Marketing, Business or a related field.

Performance Metrics

Marketing-sourced and marketing-influenced pipeline and bookings against targets.

Volume and conversion rates of qualified leads (MQL to SQL to opportunity).

ABM target account engagement, pipeline coverage, deal size, and win rates.

Brand awareness growth, including website traffic, search and AI visibility, share of voice, and media coverage.

Customer acquisition cost and marketing ROI.

Shipping velocity: campaigns, content and plays launched each month.

Why Work for Swift Sensors?
Swift Sensors is an innovative, Austin tech company building the only platform powerful enough to support the future of remote monitoring of equipment, environment, and energy in the buildings we work and live. Here your voice will be heard, and talent respected. We have proven leadership from experts in cloud, security, sensors and wireless IoT. The work we do is essential in today’s world, as our systems are used to protect the health, safety, and welfare of people and property around the world. Swift Sensors is a place where you can make a difference. Bring your passion, your drive, a roll-up-your-sleeves-and-get-it-done work ethic, and a collaborative mindset. Be ready to work hard and have fun. We also have great benefits and perks.

Medical Benefits: We offer a competitive medical plan. Company offsets premiums.

Taco Tuesday’s: Like breakfast tacos? You’re at the right place, because weekly breakfast tacos are provided.

401k plan

Weekly Lunch: Food is love. Especially when it is free.

Snacks: You will never go hungry.

Diversity: The diverse ideas and backgrounds of our team to improve our culture, our products and grow our people and our business.

Swift Sensors, based in Austin, TX, helps customers make data-driven decisions in mission-critical moments. Its high-performing, comprehensive wireless sensor solutions are always on, reliably measuring and remotely monitoring customers’ most valuable can’t-fail assets. Swift Sensors delivers a seamless, automated, high-quality experience that combines best-in-class and cost-effective cloud-based monitoring solutions with unmatched expert support.

Swift Sensors is an equal employment opportunity employer and values diversity. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

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