Digital Marketing Manager

We are seeking a talented and versatile Digital Marketing Manager to join our growing marketing team
The ideal candidate will have a passion for writing and a deep understanding of technical subjects, coupled with the ability to create engaging content across various platforms
Create high-quality, engaging content on technical topics for various mediums including but not limited to:
Email campaigns
Blog posts
Website copy
Landing page copies
Ebooks
Case studies
Social media posts
Ad copies
Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content
Identify content gaps through competitive analysis and market research, develop strategies, and produce content to fill those gaps
Work closely with the PR team to support PR activities and initiatives (drafting PRs, emails, award submissions, speaking opportunities etc.)
Optimize content for on-page and off-page SEO to drive organic traffic and improve search engine rankings
Edit and proofread content to ensure clarity, consistency, and grammatical accuracy
Stay updated on industry trends and best practices in content marketing and SEO
Benefits Stock Options
Commuter Passes
Paid Time Off
Catered Lunch and Dinner
Team and Company Outings
Proficiency in crafting various types of content including long-form articles, short-form content, and promotional materialsStrong understanding of SEO principles and best practicesExcellent writing, editing, and proofreading skills with a keen eye for detailPrevious experience working with PR teams and related activities is highly desirableAbility to adapt writing style and tone to suit different audiences and platformsExperience in conducting competitive analysis and identifying content gapsBachelor's degree in technical writing, creative writing, literature, English, or related field3+ years experience as a Technical Content Writer or a similar role at B2B tech companyExperience using WordPress content management systems (CMS) and basic HTML/CSS is a plus

#J-18808-Ljbffr