Social Media Specialist

Social Media SpecialistThis is a high-impact role for a social media strategist who thrives on proving ROI and changing minds. You'll take underutilized social media accounts for independent medical practices and transform them into measurable patient acquisition and retention engines—while educating healthcare providers who may not yet understand social media's business value.As Treatspace's Social Media Specialist, you'll own the strategy, execution, and optimization of social media initiatives for 15-20 healthcare clients. This isn't about vanity metrics, it's about driving real business outcomes: more patient appointments, stronger online reputations, and practices that understand why their digital presence matters. This includes leveraging both organic and paid social media strategies to maximize reach, engagement, and conversion opportunities.This role is ideal for a strategic, performance-driven social media professional with 3–5+ years of proven experience growing accounts and delivering measurable results for business customers.About TreatspaceOur PracticeBeat product line at Treatspace serves approximately 200 independent medical practices nationwide with digital marketing solutions, custom websites, and cloud-based software that solve real patient access and acquisition challenges. Our 20-person team combines healthcare expertise with digital marketing innovation to help independent practices compete and thrive.We're at an exciting growth stage—profitable, scaling thoughtfully, and looking for strategic players who want meaningful ownership in a collaborative, high-performing environmentWhat You'll Be DoingThis is a position requiring both strategic thinking and hands-on execution. You'll manage the complete social media lifecycle for multiple healthcare clients while serving as a trusted advisor and subject matter expert.Key ResponsibilitiesStrategic Ownership Own and execute social media strategies for a number of healthcare client accounts aligned with customer goals and Treatspace business objectives including recommendations for paid social media campaigns where appropriateServe as the primary strategist for VIP and high-complexity clientsDefine success metrics and build performance dashboards that translate social media activity into business outcomes, including paid media performance and ROIContent Execution & Optimization Design and manage advanced editorial calendars across multiple platforms per clientCreate, edit, and publish daily content (text, images, video) that drives engagement and patient trustSet up, optimize, and maintain social media profiles to maximize reach, visibility, and performanceCollaborate on or execute paid social media campaigns (e.g., boosted posts, lead generation, appointment-driven campaigns) to support patient acquisition goalsClient Leadership & Education Transform skeptical healthcare providers into social media advocates through data-driven storytellingDeliver performance reports with clear business insights and actionable recommendations, including guidance on when and how paid social can accelerate resultsProactively identify growth opportunities and present strategic expansion recommendationsPlatform & Process Excellence Stay ahead of platform changes and emerging channels; provide adoption recommendationsContribute to internal process improvements and best practice developmentMentor team members through example-setting and knowledge sharingRequired Education & ExperienceBachelor's degree required (Marketing or related field preferred)3–5+ years of professional social media marketing experience with demonstrated track record of driving measurable business outcomesProven history of growing social media accounts and improving key performance metrics (engagement rates, follower growth, conversion metrics, reach/impressions)Experience managing social media for business customer with documented results and performance improvementsDemonstrated success managing multiple customer accounts simultaneously while maintaining quality and performance standardsHands-on experience planning, executing, and optimizing paid social media campaigns on platforms such as Facebook and InstagramStrong portfolio showcasing content calendars, campaigns, and quantifiable results across platforms such as Facebook, Instagram, LinkedIn, and XProficiency in graphic design tools such as Canva and/or Adobe Creative SuiteExcellent written and verbal English communication skillsWorking knowledge of the U.S. healthcare system and healthcare marketing considerationsAdditional QualificationsExperience building and executing data-driven social media strategies that directly contributed to customer acquisition, retention, or revenue growthTrack record of transforming underperforming social media accounts into high-performing assetsExperience working with SaaS, healthcare, or regulated industriesDemonstrated ability to translate social media performance into clear business value and ROI for stakeholdersExperience managing paid social budgets, audience targeting, creative testing, and performance optimizationProven ability to manage difficult or high-stakes client scenarios with confidence and professionalism while maintaining performance standardsStrong analytical skills with experience using social media analytics tools to identify trends, optimize campaigns, and drive continuous improvementStrong organizational, multitasking, and prioritization skills with proven ability to meet deadlines and performance goals across multiple accountsExperience with Sprout Social or comparable social media management and analytics toolsWhat Makes Someone Successful at TreatspaceYou'll thrive here if you:Have an entrepreneurial, persistent mindset with genuine curiosity and desire to continuously improveCan influence through expertise rather than authority—you lead by being the expert people trustAre comfortable with ambiguity and rapid change in a growing companyBring exceptional attention to detail, follow-through, and deadline managementPossess strong research and discovery skills to uncover growth opportunities others might missThink strategically and creatively about how to move healthcare audiences to engage and take actionCan confidently present results and recommendations to practice owners and executive stakeholdersValue collaboration and actively contribute to team success beyond your individual accountsYou might struggle here if you:Need extensive direction and hand-holding for every decisionPrefer highly predictable, process-driven environments without variationAre uncomfortable with clients who need education or persuasion around digital marketing valueWork best with a single large account rather than juggling multiple smaller clientsCompensation And PerksCompetitive salary and opportunities for advancement100% Employer-paid Medical, Dental, and Vision insurance coverageHealth Reimbursement Account (HRA) for additional healthcare expenses100% Employer-paid Disability Insurance (Short Term and Long Term coverage)100% Employer-paid Life and AD&D Insurance401(k) Retirement PlanFlexible PTO policy and company holidaysDog friendly office located in Pittsburgh's Shadyside neighborhoodHow to ApplyWe're looking for candidates who can demonstrate—not just describe—their social media expertise and results. To apply, please submit:Resume highlighting your social media experience and key achievementsCover letter explaining: Why you're interested in healthcare social media specificallyYour approach to working with clients who may be skeptical of social media's business valueA brief example of an account you grew and the specific results you achievedPortfolio or case studies showing 2-3 examples of social media accounts you've managed, including: Before/after performance metricsContent samples from those accountsBrief explanation of your strategy and resultsOur team will review your submission and contact qualified candidates regarding next steps.Is This for You?We hope you'll strongly consider joining Treatspace. If this role isn't the right fit for you