GPJ is hiring an Associate Creative Director to help lead creative ideation and innovative thinking for experiential marketing campaigns.
Responsibilities
Lead creative ideation and innovative thinking while mentoring the creative team through inclusivity and collaboration
Conceptualize captivating multi-touch experiences aligned to clients’ unique brands
Partner closely with the Creative Lead on a given account to bring their vision to life across projects
Manage work and the project team while actively engaging in the creative process to bring ideas to fruition
Provide day-to-day supervision of one to two team members
Travel to shows domestically and internationally (approximately 15% of responsibilities)
Participate in new business development , including the pitch process
Contribute to creative and agency culture by inspiring teams to do their best work
Translate clients’ brands into thoughtful, compelling, interactive experiences; set high standards by leading new thinking and techniques
Understand creative disciplines and collaborate with creative leadership on high-quality, strategic presentations that exceed client expectations using copywriting, sketches, renders, mock-ups, and presentations
Develop and inspire inventive, thoughtful, on-brand work through a hands‑on mentorship approach
Manage workload and hit tight deadlines
Join planning and strategy sessions; lead the project creative design team on assigned projects, oversee designers’ work, and ensure consistent, highest-quality execution
Work with Creative Directors to execute strategic design solutions
Apply thoughtful design decisions with awareness of business impact; deliver multiple concepts and solutions to meet client objectives
Build personal client relationships, inspire trust, and manage expectations
Identify new projects and opportunities with existing clients; support new business and client presentations as an integral team member
Collaborate with IP , graphics production, fabrication, and creative tech to resolve design and budget challenges while protecting design and brand integrity
Manage design, development, and implementation of all event‑related creative supporting defined look and feel and brand objectives
Assess the creative team’s bandwidth and recommend additional resources when needed
Provide clear creative direction at project initiation and coach creative team members (and account teams), while monitoring and guiding efforts to drive successful outcomes
Create a thoughtful, engaging guest journey for all projects
Maintain project budgets and track allocated hours to support profitability for the creative team, in partnership with Creative Project Managers and Account Teams
Assist in the education and development of designers
Lead new idea development and creative design solutions supported by sound strategic rationale across multiple brands and initiatives
Support account‑based creative teams alongside strategy, production, and accounts
Create sketches, mood boards, layouts, 2D and 3D renders, deck design/templates, presentation/content structure, and POS materials
Partner with clients and senior team members across departments to elevate brand significance and performance
Advocate for brand and identity standards by knowing when to adhere closely and when to recommend more creative approaches
Present work clearly and compellingly to internal and external partners
Communicate by example the mechanics and attributes of team strategy and accountability
Work directly with Production to vet ideas and confirm feasibility within budgets; adjust work when needed to maintain strategic integrity within client restrictions
Requirements
Minimum four-year degree in Design, Advertising, Theater, or a related creative discipline
Minimum 7 years of industry experience or related creative process experience combining strategy, content, message, and creative deliverables
Event and Experience Design expertise desirable
Strong written, verbal, and presentation skills required
Ability to lead, motivate, and inspire the creative team while keeping the creative process aligned with GPJ business goals and objectives
Mastery of Adobe Creative Suite and Google Suite
Commitment to learning new software and tracking emerging trends, including AI‑based tools (Firefly, Gemini, etc.)
Solutions‑oriented mindset focused on strategically solving challenges
Proven track record leading successful creative teams and delivering high‑impact design solutions for experiential marketing campaigns
Excellent communication and collaboration skills, including the ability to articulate concepts, provide constructive feedback, and inspire teams
Strong strategic thinking and problem‑solving skills with understanding of brand strategy, consumer behavior, and market trends
Work with the Creative Director to develop a project roadmap
Ability to travel 25%
Ability to work irregular hours including nights, weekends, and holidays as needed
Technologies
Adobe Creative Suite
Google Suite
Firefly
Gemini
Benefits
Employee Stock Ownership Plan ( ESOP ) providing an ownership interest
FTO policy (no more “accruing” time off)
Employer matching 401(k) plan (no vesting period)
Low employee contribution healthcare option
Travel & Mobility
Ability to travel 25%
Ability to work irregular hours including nights, weekends, and holidays as needed
Your Competencies
Urgency : decisive, responsive, fast acting; adaptable under pressure without sacrificing quality
Communication : conveys and sells ideas clearly; brief articulation during brainstorms or client presentations
Creative Innovation : idea-driven, big-picture thinking
Flexible : moves to new tasks with little to no notice
Prioritization/Organization : allocates time and resources to complete work within timeframe and budget; manages resources (full-time and freelance) effectively
Salary Range
Salary is dependent on a variety of factors including (but not limited to) experience, skills, and location.
Opportunity Details
Location: Boston, MA (hybrid)
Hybrid requirement: report on‑site to the Boston office minimum 2 days per week
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Associate Creative Director
George P. Johnson Experience Marketing · Boston, MA, USA ·
- Job type:
- Freelance