Paid Social Media Strategist

Paid Social Media StrategistAre you equal parts aspiring social media expert, performance-minded strategist and culture watcher? Do you know how to turn audience behavior, platform signals and creative insights into paid social campaigns that connect with people and deliver measurable results? Want to join a globally recognized media team that believes media plans should be as creative as the message? If the answer is "all of the above," we know the place for you.As a Paid Social Media Strategist at Colle McVoy, you'll help develop, activate, optimize and manage paid social media plans and campaigns across multiple clients, audiences and business objectives. You'll work closely with media strategy, digital investment, data science, creative and social content teams to connect audience insight, platform expertise and creative thinking throughout the campaign lifecycle.The ideal candidate is an experienced paid social media planner/strategist that understands both brand and performance media and is comfortable moving between strategy, hands-on campaign management, optimization, reporting and client communication. We're looking for someone who is curious, collaborative, highly organized and passionate about social media. You bring a point of view on what's happening now and what's coming next; we'll bring ambitious clients, collaborative teams and opportunities to put that thinking into action and grow your career.ResponsibilitiesCollaborate with media strategy/planning teams to develop paid social strategies, recommendations and activation plans across multiple clients, audiences and platformsManage day-to-day paid social campaign responsibilities, including campaign setup, trafficking, quality assurance, monitoring, optimization and budget stewardshipTranslate client business and marketing objectives into platform strategies, audience approaches, creative recommendations and measurable campaign KPIsAnalyze campaign performance and platform, audience and creative data to provide actionable insights and optimization recommendationsDevelop clear, client-ready campaign recommendations, performance reports, presentations and points of viewPartner with the paid social media director, creative and social content specialists to connect paid social strategy with platform behavior, creative best practices and emerging content formatsCollaborate with media, brand strategy, social content, data science, analytics and account management teams to create integrated audience and campaign insightsBuild and maintain collaborative relationships with social teams, technology providers and other external partnersStay current on emerging social platforms, ad products, creator opportunities, privacy developments, measurement capabilities and changes in consumer behaviorProactively educate internal and client teams about paid social trends, emerging opportunities and platform implicationsContribute to the growth of the agency's paid social practice by developing best practices, testing new capabilities and sharing knowledge across disciplinesIntegrate emerging AI technologies into daily workflows to support research, campaign development, optimization, reporting and operational efficiencyRequired SkillsHands-on experience executing and managing paid social campaigns across platforms such as Meta, TikTok, LinkedIn, Reddit, Pinterest and SnapchatWorking knowledge of emerging social and community environments, such as Discord, and the ability to evaluate their relevance based on client audiences, objectives and available advertising opportunitiesUnderstanding of creator-led media, influencer amplification, social commerce and emerging social content formatsExperience building and managing both B2B and B2C audience-targeted campaigns across brand and performance objectivesStrong analytical skills, including the ability to interpret platform, web analytics, conversion and audience data and translate findings into actionable recommendationsExperience developing campaign reports, optimization analyses and client-ready performance narratives tied to business and marketing goalsFamiliarity with enterprise social advertising and management platforms such as Sprinklr, as well as native platform campaign-management toolsFamiliarity with web analytics, measurement and tagging tools such as Google Analytics, Adobe Analytics and platform conversion APIs or pixelsExperience working with marketing technology platforms, including CRM, CDP and audience-management tools, to support targeting, measurement and campaign insightsAbility to manage multiple budgets, timelines, campaigns and deliverables across multiple clients and brandsStrong communication and presentation skills, with the ability to explain paid social strategy, performance and recommendations to internal and client teamsExcellent organizational skills and attention to detailAbility to prioritize effectively and operate confidently with appropriate directionCurious and resourceful, with a commitment to ongoing learning and sharing knowledge with othersCompetent at prompting AI and interpreting AI-generated outputs to assist with research, analysis, campaign development and reportingQualificationsBachelor's degree or equivalent industry experienceMinimum two years of hands-on paid social media experience, preferably within an agency environmentExperience managing multiple clients, campaigns, budgets and platform environmentsIntegrated agency experience preferredExperience across both brand and performance marketing objectives preferred B2B, CPG, retail or healthcare category experience a plusProficient in Microsoft Excel, PowerPoint, Word, Outlook and Teams; Google Slides experience a plusAbility to travel as neededAt the time of posting, the base salary for this position ranges from $60,000–$80,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks and the flexibility of a hybrid work environment.About Colle McvoyColle McVoy is a full-service, certified B Corp agency building enduring relationships between forward-thinking brands and people. For more than 90 years, we've evolved alongside the brands and people we serve. We believe the strongest ideas begin with a deep understanding of people, creating work that builds brands, influences decisions and moves culture. Recognized as an Adweek Agency of the Year, Ad Age A-List Standout Agency and a Fast Company Most Innovative Company, we partner with iconic brands including 3M, Dairy Queen, McCormick & Company, Perdue Farms, Revlon, Target, U.S. Bank and more. Our connected capabilities bring together strategy, creative, design, experiential, social, content, media and earned creative/PR. As part of DonerColle Partners, a strategic alliance with Doner, we extend those capabilities through expanded production, AI-powered innovation and integrated expertise to help brands win between the coasts. For more information, visit collemcvoy.com and donercolle.com. We are an Equal Opportunity Employer.