Director of Sales & Marketing

Sales & Marketing Manager [On-site / Hybrid] | $80k base + $100k OTE Lead the team that's often a client's first call on their hardest day

Kimbrough Family Law is growing, and we're hiring a Sales & Marketing Manager to lead our Intake and Client Care teams and own the full client acquisition process, from the first impression through the signed engagement. People reach out to us during divorce, custody disputes, and other life-changing moments. Your job is to make sure every one of them gets a fast, compassionate, professional response, and to turn that experience into steady, measurable firm growth.

This is a leadership role. We need someone who sets clear expectations, coaches people to hit them, and isn't afraid of the numbers.

Why Employees Thrive With Us

Dedicated Work-Life Balance

Hybrid Position

Compensation: $80k base + $100k OTE

Bonus Structure to Reward Excellence

Health, Dental, and Vision Insurance

401(k) Retirement Plan

Generous Paid Time Off plus 10 Paid Holidays

Support for Professional Growth through Continuing Legal Education Assistance

Positive Work Environment that Values Integrity and Collaboration

Why Join Our Team
If you're ready to make a profound impact as a Sales Professional with a thriving law firm and possess the drive to excel in a growth-oriented environment, our firm offers an exceptional opportunity for both personal and professional growth as we continue to evolve and succeed. Embrace the journey of shaping the future of our firm as a Sales Professional while reaping the rewards of your dedication and expertise.

Compensation: $80,000 base + $100,000 OTE

Qualifications

What You Bring

Leadership

2+ years of direct team management, with a track record of coaching people to measurably better performance

Sales

3+ years of consultative sales experience in a high-trust, emotionally sensitive, or relationship-driven setting (legal, healthcare, financial services, senior care, or similar)

A proven record of hitting and exceeding conversion or revenue targets, with numbers you can share

Experience designing sales processes, scripts, and pipeline stages rather than just following them

Skill at teaching others to qualify, handle objections, and close with empathy

Strong CRM discipline, with experience in Clio Grow, Lawmatics, HubSpot, Salesforce, or similar

Marketing

3+ years of hands-on marketing experience, ideally in legal or professional services

Working knowledge of Google Ads, Local Services Ads, Meta Ads, Google Analytics, and local SEO

Experience managing a budget and tying spend to revenue, not just clicks

Strong writing skills for ad copy, web content, and client messaging

Familiarity with legal marketing ethics or a willingness to learn quickly

Across the Role

Comfort with dashboards and weekly performance tracking

Calm, empathetic communication and the backbone to hold a team accountable

Responsibilities

What You'll Do

Leadership

Manage and develop our Intake and Client Care Specialists, including hiring, onboarding, training, scheduling, and performance management

Set clear team targets, review results weekly, and coach to close the gaps

Report sales and marketing performance to firm leadership and recommend where to invest next

Sales

Own the consultation pipeline: Manage every lead from first contact through retained client, with defined stages, follow-up cadences, and no lead left behind

Build a consultative sales process: Develop scripts, qualifying questions, and objection-handling approaches that help prospective clients make confident decisions without pressure

Coach for conversion: Run regular call reviews, role-plays, and one-on-ones that improve how the team listens, qualifies, and books consultations

Partner with attorneys: Work with our attorneys to improve consult-to-retainer conversion, including pre-consultation preparation, post-consultation follow-up, and fee and payment conversations

Recover lost opportunities: Build follow-up systems for missed calls, no-shows, and undecided prospects

Marketing

Own the marketing strategy: Develop and manage the annual marketing plan and budget, allocating spend based on what produces retained clients rather than just leads

Run digital acquisition: Manage Google Ads, Local Services Ads, and paid social campaigns, including targeting, ad copy, landing pages, and optimization

Grow organic visibility: Oversee SEO, Google Business Profile, website content, and review generation

Build the brand: Keep our messaging consistent, compassionate, and clearly distinct in our market

Develop referral channels: Build relationships with therapists, financial advisors, mediators, and other attorneys who refer family law clients

Manage vendors and agencies: Hold marketing partners accountable for measurable results

Stay compliant: Make sure all advertising meets State Bar of Texas attorney advertising rules

How We’ll Measure Success

Sales: lead response time, contact rate, consultation booking and show rates, consult-to-retainer conversion, and pipeline follow-up completion

Marketing: cost per lead and cost per retained client by channel, marketing ROI, search and map rankings, and review volume and ratings

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