Associate Director US Oncology Marketing Patient Channel Strategist

Our Marketing team is passionate about bringing our medicines and vaccines to our patients around the world. Through digital marketing and engagement analytics, we are able to understand our patients’ and customers’ needs and strive to provide solutions to meet them. A key member of the U.S. Oncology Marketing team, the Patient Channel Strategist will be responsible for defining the media strategies, approving the tactical plans and aligning on the performance measurement for all supported Oncology assets. They will work hand-in-hand with internal and external media, creative and analytic partners to ensure all promotional efforts align with Brand priorities and maximizes business impact.
Primary Responsibilities Utilise data to validate Consumer media strategy, planning and executional decisions (budget, channel mix, messaging, audience/segments, publishers
etworks…) to maximize business impact.
Approve all media plan changes (i.e., budget cuts, increases, optimizations, etc.) within their aligned book of busines.
Provide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc.
Establish channel, targeting and messaging best-practices utilizing historical performance data and industry knowledge – by brand and at a portfolio level.
Ensure all performance reporting incorporates data-driven insights and recommendations.
Evaluate new analytical tools/technologies/methodologies to generate additional marketing performance insights.
First-line of escalation for their aligned Patient Architects
Working with other teams within the organization to collaborate on or lead ROI/Media Mix Modeling/Patient level analyses and business impact studies
Working in a complex matrix organization where exceptional collaboration is required to obtain desired results.
Position location: Upper Gwynedd, PA with Hybrid work model (combination of in-office and remote) or Virtual (remote) with the flexibility to travel onsite when needed. Travel Requirements: 10-15%
Education Requirements Required: BA/BS
Required Experience and Skills A minimum of 6 years combined strategic marketing, media agency, brand management experience in any industry, is required
Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
Preferred Experience and Skills Ten (10) years omni-channel marketing and campaign design experience with an emphasis on Consumer media digital strategy that optimizes overall patient experience to drive business results
Passion for digital media strategy, data and socializing key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making
Strong knowledge of marketing and Consumer media targeting, channel execution and performance measurement
Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels
Experience influencing without direct authority and working successfully with cross-functional teams
Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences
Innovative mindset with affinity toward experimentation and appropriate risk taking
Demonstrated ability to lead complex projects/solutions with hands‑on, detail-oriented approach
Oncology marketing experience
Required Skills Consumer Marketing
Detail-Oriented
Influencing Without Authority
Market Access
Marketing Strategies
Market Research
Media Planning
Media Strategies
Oncology
Oncology Marketing
Promotional Marketing
Strategic Marketing Consulting
Strategic Thinking
Strategy Development
Vendor Management
Preferred Skills Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities.
As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.
As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.
For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit: EEOC Know Your Rights EEOC GINA Supplement
We are proud to be a company that embraces the value of bringing together talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.
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Employee Status: Regular Relocation: Domestic VISA Sponsorship: No Travel Requirements: 10% Flexible Work Arrangements: Remote Shift: 1st - Day Valid Driving License: No Hazardous Material(s): NA
Where required by law, the compensation range for this role is provided below. The salary range for the primary location of this role is: $156,900.00 - $247,000.00 This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.
Additional location(s): Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location.
San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where we have codified our legacy for over a century. Our success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.

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