Chief Marketing Officer

Chief Marketing Officer - Full Time - Beauty
This is an executive role with a fast-growing, founder-led DTC beauty brand with a proven hero product and a large, established customer base.
Reporting to the Founder, the CMO will be the most senior executive, with full ownership of the commercial P&L across DTC, Amazon, and retail. The brief is to scale a multi-category business with stronger retention, higher customer lifetime value, and profitable growth. The Amazon and Retail team would report into this role, with the plan for you to build out the team.
Key responsibilities
P&L and planning: Own revenue, margin, , and profitability by channel and category.
Product marketing: Define positioning and target customers for each product
Lifecycle and LTV: Own the full customer journey from first purchase through replenishment, cross-sell, subscription, and reactivation, including pricing, bundles, offers, and email/SMS.
Ecommerce: Drive site performance end to end (discovery, merchandising, PDPs, checkout) and lead CRO and testing.
Acquisition and channels: Set paid media strategy and budgets, and oversee Amazon, retail, influencer, affiliate, partnerships, and PR against clear economic targets.
Leadership: Build and lead a lean marketing and commercial team plus agencies, and set a disciplined operating cadence.
Brand: Partner with the founder and Creative Director on positioning and campaigns, bringing customer and commercial insight.
Experience Required
Track record scaling DTC consumer brand from $20Mil + with direct P&L accountability
Proven product launch and portfolio expansion experience
Measurable gains in retention and LTV through subscriptions, lifecycle, or cross-sell

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