SEO & AI Search Specialist

SEO & AI Search Specialist*** Please note that this is a HYBRID role, requiring this person to work at our Cottonwood Heights office in SLC three days a week. We are not able to provide work sponsorship (i.e. OPT or H-1B visa) for this role ***Job Summary The Specialist, SEO & AI Search is a flexible, cross-functional member of the SEO & AI Search team who supports the Content, Local, and Technical SEO specialists and the SEO Project Manager wherever the team needs added capacity. Rather than owning a single discipline, this role works across traditional and AI-powered search initiatives, helping the team execute projects, maintain quality, and keep work moving with internal teams and agency partners. This position is ideal for an early-career SEO professional who is organized, curious, and eager to build a well-rounded foundation across all areas of SEO and AI search.Duties & ResponsibilitiesCross-Team Support: Provides flexible support to the Content, Local, and Technical SEO specialists and the SEO Project Manager, shifting focus based on team priorities, project deadlines, and coverage needsContent SEO: Performs keyword and search intent research; drafts content briefs, metadata, and FAQ ideas; and helps identify and optimize low-performing contentReviews draft and published pages in the CMS (Contentful) for on-page best practices, internal linking, and adherence to brand guidelinesLocal SEO: Supports Google Business Profile onboarding and offboarding during store transitions, partnering with the Transitions team to ensure stores are live and accurate from day oneAudits local listings for accuracy and NAP consistency, resolves duplicate or closed listings, and monitors reviews and profile issuesTechnical SEO: Runs recurring site crawls and technical audits (metadata, schema, canonicalization, redirects, error pages, indexation) and documents findings with recommended actions.Assists with the submission and testing of Web Development user stories and validates releases such as redirects and structured data after launchAI Search: Monitors and reports on brand visibility and citation frequency across AI-powered search platforms (ChatGPT, Gemini, Perplexity, Google AI Overviews, Copilot) to track share of voice against competitorsHelps audit and optimize web pages for machine readability and answer-ability by generative engines, including structured data, content clarity, and entity signalsProject Coordination: Maintains project trackers, approval logs, and content calendars (e.g., Airtable, Jira) and follows up on open items with agency partners and internal stakeholdersReporting & Analytics: Pulls data from Google Search Console, Google/Adobe Analytics, and SEO platforms to support dashboards, recurring performance reports, and quarterly competitor analysesCollaboration: Partners with Web Development, Operations, Content, and other marketing teams on cross-department initiatives and helps answer SEO-related questions from the fieldStays current on search engine and AI search developments, tests new tools and tactics, and shares learnings with the teamQualificationsBachelor's Degree in Marketing, Communications, Business, or a related field, or equivalent work experienceOne to three years of SEO experience, in-house or agencyExposure to more than one area of SEO (content, local, technical, or AI search) preferredGoogle Analytics or other SEO-related certifications a plusCompetenciesWorking knowledge of SEO fundamentals across on-page, technical, and local search, with a strong interest in AI search, answer engine optimization (AEO), and generative engine optimization (GEO).Familiarity with SEO and analytics tools such as Google Search Console, Google Analytics/Adobe Analytics, Semrush or Ahrefs, Screaming Frog, and Google Business Profile.Basic understanding of HTML, structured data (Schema.org), and how search engines and AI crawlers discover and index content.Experience with a content management system (Contentful a plus) and project management tools (Airtable, Jira, Asana, or similar).Proficient in MS Excel, Word, Outlook and PowerPoint.Highly organized and detail-oriented, with the ability to prioritize and move between multiple projects and disciplines in a fast-paced environment.Excellent written and verbal communication skills, including strong editing skills and the ability to present data and ideas in a clear, discernible way.Effectively communicates and builds relationships with internal partners and external agencies.Self-starter who is curious, coachable, and eager to keep learning and growing as a search marketer.Analytical and results-driven mindset.Work Environment & Physical Requirements Performs sedentary work in an office environment with limited lifting (less than 10 pounds) or walking required. Close visual acuity required to perform work at computer terminal. No exposure to adverse environmental conditions. Requires repetitive typing motion, talking, hearing, grasping and feeling.Disclaimer The job description outlines the general nature and scope of work employees perform in this role. It's not intended to be an exhaustive list of all duties, responsibilities, or qualifications required for the position. The company reserves the right to modify, revise, or update the job description to meet business needs.