Enrollment Management Marketing and Communications Manager

Enrollment Management Marketing and Communications ManagerTexas Southern University (TSU) invites applications for the position of Enrollment Management Marketing and Communications Manager within the Division of Enrollment Management. This position is responsible for developing, implementing, and managing the Division's comprehensive marketing and communications strategy to support student recruitment, enrollment yield, and institutional brand visibility. The Enrollment Management Marketing and Communications Manager serves as the creative and strategic lead for all enrollment-related marketing activity, overseeing digital and print communications, prospective student outreach campaigns, social media presence, and the design and production of recruitment materials across the Division's five offices: Admissions, Financial Aid, Orientation, Transfer Services, and Military and Veteran Affairs.This position reports to the Vice President for Strategic Enrollment Management and works in close daily partnership with the Director of Recruitment to ensure marketing strategy and recruitment execution are aligned and data informed. The Enrollment Management Marketing and Communications Manager plays a central role in converting TSU's strong admissions volume into enrolled students by building and managing a communications infrastructure that engages prospective students at every stage of the enrollment funnel — from initial inquiry through deposit confirmation and orientation. This position also interfaces with TSU's central University Communications and Marketing office to ensure enrollment messaging is consistent with institutional brand standards.ABOUT TEXAS SOUTHERN UNIVERSITY Texas Southern University is a historically Black university (HBCU) located in Houston, Texas, committed to providing an excellent, student-centered education to a diverse population. TSU serves approximately 8,700 students across nine colleges and schools and is classified as a Doctoral/Professional University by the Carnegie Classification of Institutions of Higher Education. With a student population that is approximately 71% Pell-eligible and a significant percentage of first-generation college students, TSU's enrollment management mission is rooted in equity, access, and the belief that every qualified student deserves a clear, supported pathway to higher education. TSU is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).% FTE - 1.0Hiring Range - $80,870.19 - $103,109.49Education - Bachelor's degree is required from a regionally accredited institution in Marketing, Communications, Public Relations, Advertising, Digital Media, or a closely related field. Master's degree in marketing, Communications, Higher Education Administration, or a related field preferred.Required Licensing/Certification - N/AKnowledge, Skills, and Abilities - Knowledge of: Comprehensive knowledge of digital and traditional marketing strategy, including multi-channel campaign planning, audience segmentation, content marketing, email marketing, paid digital advertising, and brand management. Strong creative skills, with the ability to conceptualize, write, and design compelling marketing content that engage prospective students and their families across multiple platforms and formats. Excellent written communication skills, with demonstrated ability to adapt voice, tone, and messaging for diverse audiences including prospective students, transfer students, adult learners, military-affiliated students, and their families. Strong analytical skills, with the ability to interpret marketing and enrollment data, identify trends, and use insights to optimize campaigns and communicate performance to senior leadership. Proficiency with CRM systems, email marketing platforms, social media management tools, graphic design software, and web analytics tools. Strong project management and organizational skills, with the ability to manage multiple campaigns, deadlines, and priorities simultaneously in a fast-paced enrollment environment. Demonstrated commitment to equity, access, and culturally responsive marketing that authentically represents and appeals to diverse, underrepresented student communities. Strong interpersonal and collaboration skills, with the ability to build effective working relationships across the Division and with university partners including central Communications and Marketing, Academic Affairs, and Student Affairs. Self-motivated, creative, and proactive work style, with the ability to take initiative and deliver high-quality work with minimal supervision.Work Experience - Minimum of three (3) years of professional experience in marketing, communications, or a related field, with demonstrated experience managing multi-channel marketing campaigns from strategy through execution. Demonstrated proficiency in digital marketing, including social media management, email marketing, content creation, and digital advertising (Google Ads, Meta Ads, or equivalent). Experience with a Customer Relationship Management (CRM) platform for communication workflow management, audience segmentation, and campaign deployment; familiarity with higher education CRMs (Slate, Salesforce, Ellucian, or equivalent) preferred. Proficiency with graphic design tools (Adobe Creative Suite — Photoshop, Illustrator, InDesign; Canva; or equivalent) for creation of digital and print marketing materials. Demonstrated ability to write clear, compelling, and on-brand copy for a variety of audiences and channels, including email, social media, web, and print. Experience using web analytics tools (Google Analytics or equivalent) and social media analytics platforms to measure campaign performance and inform strategy. Ability to maintain the security or integrity of critical infrastructure, which may include communications systems, computer networks and systems, cybersecurity systems, electrical grid, hazardous waste treatment or water treatment system. Preferred: Experience in enrollment management marketing or student recruitment communications in a higher education setting, with demonstrated impact on yield, inquiry volume, or application rates. Experience at a minority-serving institution, or urban-serving university with a significant Pell-eligible and first-generation student population. Familiarity with TSU's brand standards, the Houston higher education market, and key prospective student populations in the Greater Houston area. Experience managing paid digital advertising budgets of $25,000 or more annually, with demonstrated ability to optimize campaigns for enrollment-specific conversion goals. Video production and editing skills, including experience creating short-form social media video content and longer recruitment or brand videos. Experience with marketing automation platforms and A/B testing methodologies. Bilingual (English/Spanish) preferred but not required.Working/Environmental Conditions - This position operates primarily in a professional office environment. The employee must be able to sit for extended periods, stand, walk, and use standard office equipment including computers, cameras, and printers. Some local travel may be required to support recruitment events, campus visits, photo/video productions, and community outreach activities. Occasional evening and weekend work is expected to support enrollment events, open houses, and peak campaign periods. This is an on-campus, in-person position with flexibility for hybrid work as determined by the Vice President for Enrollment Management.UA EEO Statement - It is the policy of Texas Southern University to provide a work environment that is free from discrimination for all persons regardless of race, color, religion, sex, age, national origin, individuals with disability, sexual orientation, or protected veteran status in its programs, activities, admissions or employment policies. This policy of equal opportunity is strictly observed in all University employment-related activities such as advertising, recruiting, interviewing, testing, employment training, compensation, promotion, termination, and employment benefits. This policy expressly prohibits harassment and discrimination in employment based on race, color, religion, gender, gender identity, genetic history, national origin, individuals with disability, age, citizenship status, or protected veteran status. This policy shall be adhered to in accordance with the provisions of all applicable federal, state and local laws, including, but not limited to, Title VII of the Civil Rights Act. Manual of Administrative Policies and ProceduresClose Date - 11/04/2026Open to all applicants.