Digital Media Buyer/ Planner

Digital Media Planner/Buyer – Paid Social, Search & Programmatic | Hybrid, NYCDigital Media Planner/BuyerMidtown Manhattan · Hybrid (3 days in office / 2 remote)A well-established, full-service advertising agency in Midtown Manhattan is hiring a Digital Media Planner/Buyer. The agency is known for high-touch, personal client service and campaigns that get measurable results. This is a hands-on, client-facing role for someone who can plan the strategy, run the campaigns and explain them clearly to the people paying for them.You'll own paid media for a mix of Higher Education and consumer brand clients, from planning and setup through optimization, reporting and the client conversation that follows. The team is small and senior, so your work will be seen and there's real room to grow.What you'll doHelp build digital media plans, including channel mix, audience strategy and budget allocationLaunch and optimize paid campaigns across Google Ads, Paid Social, Display, CTV and Programmatic, and manage budgets carefullyRun targeting, pacing and performance tracking across several client accounts at onceTurn data into clear recommendations, and present plans and results to clients with confidencePartner with agency leadership on strategy, and keep the team current on platform changes and emerging trendsWhat you bring3–5 years of hands-on digital media planning and buying, ideally in an agency environmentHands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Snap and Reddit AdsStrong analytics skills: Google Analytics (GA4), Looker Studio and Excel, used to show and improve ROIExceptional spoken and written communication. You're polished, articulate and comfortable in front of senior clientsHighly organized, deadline-driven and calm when you're juggling several accountsAdvanced PowerPoint, Excel and Google Workspace skillsA plus: Higher Ed marketing experience or exposure to traditional mediaWhy this roleCompetitive base salary plus annual bonus and profit sharingAnnual salary increases, a 401(k) and health benefitsA visible seat at the table with clients, covering both strategy and executionA collaborative, supportive team in a stable, long-standing agency