Senior Copywriter (Paid Social)

WE ARE A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we’re proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.
WHY YOU’LL LOVE IT HERE Our passport program lets you explore and work from one of our 16 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more
You best believe we know how to celebrate our wins. And our losses (it’s how we learn)
From carbon offsets to community kitchens, we’re passionate about making a difference
YOU ARE A person who thrives in a fast-paced environment, responding quickly and proactively
You don’t just follow trends; you know when to reinvent them and when to start something new
A self-starter who will take ideas from concept to execution, navigating feedback like a pro
What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative, and forward-thinking. Alongside engaging with communities, you will guide clients by creating on-brief creative that is producible and answers specific Reasons to Believe (RTBs). In return, you will join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands.
WHAT YOU’LL DO Concept, write, and create strong, compelling copy that resonates with target audiences, delivering sophisticated ideas with a high degree of creative complexity and strategic depth
Understand the structure of a brand’s identity—how the visual and verbal executions come together to create a holistic brand experience
Be a creative spokesperson for projects to ensure that the creative integrity of the work stays intact
Support the team with new business, by helping outline and write pitch decks
Contribute high-level thinking that shapes the direction of creative projects from inception to final delivery
Master brand voice by consistently producing top-tier copy that meets the agency’s highest standards, even when navigating tight deadlines or budget constraints
Drive creative problem-solving by finding adaptable solutions that preserve the core idea while satisfying evolving client needs and technical requirements
Clearly articulate creative visions and “decode” client feedback into actionable tasks for the internal team
Defend creative work confidently to internal and external stakeholders, providing a clear rationale for copy and conceptual decisions
Collaborate with internal team members by actively listening to and interpreting feedback, ensuring a cohesive and effective final product across all departments
Ability to manage multiple complex projects simultaneously without a loss in quality or focus
Use AI to generate robust campaign concepts from scratch and explore innovative linguistic patterns that push the boundaries of traditional advertising
Leverage AI to generate diverse variations for A/B testing and to draft comprehensive long-form content, such as web pages or white papers
Master of agency wide project management and collaboration platforms to maintain high capacity workflows
Work collaboratively with a large team of creatives from ideation to execution, helping to ensure ideas are created and brought to life
Requirements 5+ years of agency experience with a portfolio showing multi-channel campaigns with a focus on strategic depth
A robust knowledge of advertising fundamentals, including brand development, strategy, storytelling, design, new/emerging platforms and technologies
Achieved full command of the creative process—you know how to bring an idea from a kernel to a campaign and sell it to clients while staying on brief
Strong verbal and written communication skills to defend and explain creative choices to internal teams
JOIN US At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work .
Let’s make great things together.
We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social’s Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf

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