Senior Director, Caregiver Marketing & ADP Launch

Bristol Myers Squibb in New Jersey is seeking an experienced Senior Director of Consumer & Caregiver Marketing to build and lead the caregiver and consumer launch strategy for Alzheimer's Disease Psychosis (ADP). This role requires empathy for patients and caregivers, strategic judgment, and the ability to build a caregiver engagement model from the ground up.
You will shape caregiver-facing campaigns, segments, and tools across digital, social, and traditional media, collaborating with Medical,

#J-18808-Ljbffr