Marketing Coordinator

Marketing CoordinatorThe Institute for Social Research (ISR) at the University of Michigan advances social science through interdisciplinary research, training, and public engagement. The Marketing Coordinator helps tell ISR's story to internal and external audiences. As a member of the ISR Communications team, this position manages social media content, develops newsletters and announcements, maintains email audiences and digital image assets, creates graphics, photographs events and personnel, and tracks communications performance. The Marketing Coordinator reports to the ISR Director of Communications and works closely with ISR leadership, embedded communicators, and colleagues across the institute. This position may be eligible for a hybrid work schedule that combines on-site and remote work. Because the role includes photography and event support, regular on-site work is required.Responsibilities*Communications & Marketing - 40%Manage ISR's social media accounts. Identify and post frequent content on social media channels. Monitor account activity and coordinate timely responses to questions and comments.Develop, edit, produce, and distribute newsletters for internal and external audiences.Manage email marketing accounts, maintain contact lists, and ensure that this information is available to staff.Prepare and distribute event announcements, reminders, and other communications.Apply ISR and University of Michigan brand standards and digital accessibility practices to communications materials.Creative Services and Event Communications - 30%Create graphics for social media, digital announcements, event promotions, and print materials.Photograph ISR events, faculty, and staff, including professional headshots.Organize and archive digital image assets.Prepare and distribute event announcements, reminders, and other internal or external communications as assigned.Internal Communications - 15%Work closely with the ISR Director's office, Development, HR, ISR embedded communicators, and ISR faculty and staff to support internal messaging.Advise colleagues on social media and digital communication best practices.Assist with special projects as needed.Analysis & Reporting - 15%Monitor media coverage related to ISR faculty and research projects.Track social media and email performance.Prepare monthly reports on engagement, reach, and other relevant measures.Use performance data to recommend improvements to content strategy.Required Qualifications*Bachelor's degree in journalism, communications, business, marketing, social science, or a related field, or equivalent combination of education and experience.At least two years of professional experience in marketing, communications, or a related area.Experience creating and managing content for organizational social media accounts.Experience using design software such as Adobe Creative Suite or comparable tools to create digital and print materials.Experience using Google Workspace or comparable productivity and collaboration tools.Strong verbal communication skills, including proficiency in grammar, punctuation, and style.Ability to handle several projects at once and meet deadlines.Ability to collaborate effectively and build positive relationships within the organization and community.Commitment to accessible and inclusive communication practices.Desired Qualifications*Photography and/or video production experience.Previous work maintaining a brand presence on social media.Graphic design training or experience.Experience with website content management systems.Familiarity with social science research.Experience working in a university, nonprofit, or research environment.