Social Media Specialist

We are now accepting applications for a qualified Social Media Specialist at Belmont University.
Employment Type
Staff
Internal Job Category
Exempt (Staff) Full-Time
Department
Marketing & Communications
Hours
37.5
Primary Duties and Responsibilities:
Belmont University seeks a creative, detail-oriented Social Media Specialist to develop and produce content for the University’s organic and paid social media. Reporting to the Social Media Manager in University Marketing & Communications (UMAC), the specialist creates content across Belmont’s flagship social accounts, supports day-to-day community management and partners with Admissions on enrollment-focused social media.
University Marketing & Communications is responsible for developing and implementing strategic marketing and communication plans to promote the University and its initiatives. The UMAC Team manages the University’s brand and image, creates and distributes marketing materials, coordinates media relations and oversees digital and social media content. Our team works closely with faculty, staff, students and alumni to share and promote news and stories about campus life, academic programs, research and community partnerships. We also guide and support University departments and units in developing their marketing and communication strategies.
Responsibilities include:

Creating original content, including short-form video, graphics and copy, in Belmont’s brand voice, with a priority on TikTok and YouTube
Producing content for the Admissions Instagram account aligned to enrollment goals from inquiry through yield, including coverage of visit days and campus events
Monitoring accounts, engaging with followers and escalating reputational issues using an established response matrix
Sourcing user-generated content and student stories, and mentoring social media student workers
Maintaining content calendars and supporting scheduling, paid placements, analytics and reporting

Required Qualifications
Belmont University seeks to attract and retain highly qualified faculty and staff who will support our mission and vision. As a Christ-centered and student-focused community, we aim to:

Form diverse leaders of character;
Equip people to solve the world’s complex problems through teaching, research and service;
And be radical champions for helping people and communities flourish.
Strong writing skills and the ability to adapt brand voice across platforms is required.
Proficiency with Microsoft Office Suite is required.
Experience shooting and editing short-form video for TikTok, YouTube and Instagram Reels is preferred.
Familiarity with social media accessibility, copyright and privacy standards is preferred.
Experience in higher education or enrollment marketing is preferred.
Working knowledge of social scheduling and analytics tools is preferred.
Ability to manage multiple priorities in a changing environment.
Ability to establish and maintain good working relationships with others.
Experience working in a fast-paced environment and the ability to respond to high-pressure situations. Ability to thrive in an environment of hard work.
Ability to work effectively with a wide range of constituencies in a diverse community.

Required Education
A bachelor’s degree in Social Media Management, Public Relations, Film, Communications, Journalism, or a related field. Relevant experience may substitute for education.
Required Experience
One to three years of social media content creation experience is required. Video shooting and editing experience preferred.
The selected candidate will be required to complete a background check satisfactory to the University.
Belmont University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
Belmont University is a Christ-centered community. The University faculty, administration, and staff uphold Jesus as the Christ and as the measure for all things. As a community seeking to uphold Christian standards of morality, ethics, and conduct, Belmont University holds high expectations of each person who chooses to join the community. In compliance with federal law, including provisions of Title IX of the Education Amendments of 1972, Titles VI and VII of the Civil Rights Act of 1964, the Age Discrimination in Employment Act and Section 504 of the Rehabilitation Act of 1973/the Americans with Disabilities Act, Belmont University does not discriminate on the basis of race, sex, color, national or ethnic origin, age, disability, military service, or sexual orientation in its administration of education policies, programs or activities; its admissions policies; or employment. Consistent with applicable civil rights law, the University primarily hires employees of the Christian faith who are committed to support the mission of the University. The University has appointed the Chief Human Resources Officer/Deputy Title IX Coordinator to serve as coordinator of non-discrimination compliance for staff and faculty. The Director of Institutional Equity and Compliance and Title IX Coordinator serves as coordinator of compliance for Title IX (sex discrimination) issues and questions for students.
*In accordance with accrediting standards for its professional education programs in law and medicine, the University does not apply religious criteria in hiring employees within those programs. All employees hired by the University, regardless of religious faith, shall be committed to Belmont’s Christ-centered, student-focused mission. Belmont's Office of Human Resources will conduct ongoing evaluations of the means by which candidates for employment are sought, to the end that the pool of candidates will include qualified women, minorities, veteransand disabled individuals. Belmont University is an equal opportunity employer under all applicable civil rights laws.
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