SEO/SEM Senior Specialist

Responsibilities Manage paid search campaigns across Google and other search/display platforms
Plan and execute SEO strategy for onsite and offsite optimization
Research keywords, competitors, and buyer personas to improve targeting
Track PPC and SEO performance, analyze KPIs, and report results
Optimize landing pages, ad copy, and campaign budgets for ROI
Collaborate with marketing teams and web developers on SEO best practices
Requirements Experience in SEO and SEM/PPC campaign management
Strong keyword research and web analytics skills
Ability to monitor and improve core SEO KPIs
Experience with landing page and copy optimization
Familiarity with reporting, testing, and data analysis
Ability to work with cross-functional marketing and development teams

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