creative producer for D2C subscription products

Описание: Ruby Labs creates and operates consumer products across the health, education, and entertainment industries. Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи: Own the creative strategy, defining the angles, hooks, and formats to produce Create ad concepts and set the standard for the team’s work
Decide weekly which concepts to scale, iterate on, or stop producing based on data
Maintain a documented library of proven angles and conduct systematic competitor and market research
Own creative-level KPIs, including hook rate, hold rate, CTR, CVR, CPA, and ROI
Turn performance data into testable hypotheses and quickly retire underperforming angles
Support User Acquisition with high-performing creatives across Meta, Google, Microsoft, Snapchat, TikTok, Applovin, and new networks
Deliver structured creative performance reviews to the CMO and User Acquisition Lead
Own quality control and ensure every ad meets the defined quality standard before launch
Ensure creatives comply with each ad network’s policies and keep ad accounts healthy
Track policy changes and keep compliance guidelines and pre-launch checklists current
Lead and develop producers across levels and direct the design team through its lead designer
Implement processes and systems that speed up creative production, including briefs, templates, workflows, and automation
Set output, quality, and testing-velocity standards and provide specific, reference-backed feedback
Lead hiring, onboarding, and performance management for the ad creative unit
Требования: 6+ Years in performance marketing, producing ad creative for D2C app or SaaS subscription products
Proven track record of high-spend winning ads that held CPA and ROI targets as spend scaled
Hands-on experience creating ad concepts and creatives, not only managing others
Experience directly leading and developing a cross-functional creative team, including producers and designers
Hands-on knowledge of Meta, Google, Microsoft, Snapchat, TikTok, and Applovin, including ad policy compliance and keeping accounts healthy
Ability to independently read creative-level data and build structured testing frameworks
Experience implementing processes, systems, and AI-enabled workflows that measurably increased creative production speed
A systematic approach focused on repeatable processes rather than one-time wins
Accountability for performance outcomes, decisiveness with data, and willingness to stop concepts, including one’s own
A high quality bar and refusal to let weak or non-compliant work go live
Strong management instincts, including setting clear direction, developing people, and holding them accountable
Ability to treat User Acquisition as a working partner and communicate clearly and directly in a remote environment
Условия: Compensation combines a fixed salary with bonuses when targets are met; performance is directly and significantly rewarded
Applicants may be located in any country, within approximately ± 4 hours of CET
Unlimited paid time off
Paid national holidays
Company-provided MacBook for employees who need one
Flexible Independent Contractor Agreement
The interview process includes a 40-minute recruiter screening, a 90-minute technical interview, and a 60-minute final interview

#J-18808-Ljbffr