Senior Media Relations Specialist

About the Role Our client, a leading organization in its sector, is seeking a highly experienced Senior Media Relations Specialist to join their communications team. This role is based in Queenstown, Eastern Cape, ZA , offering a hybrid work arrangement that balances in-office collaboration with remote flexibility. You will be responsible for developing and executing strategies to secure positive media coverage, manage media inquiries, and build strong relationships with journalists and influencers. The ideal candidate possesses a deep understanding of media dynamics, exceptional communication skills, and a proven track record of successful media outreach. This is a critical role in shaping our client's public image and reputation, requiring strategic thinking and proactive engagement. You will work closely with senior leadership and the broader communications team to ensure consistent and impactful messaging across all media interactions. The hybrid model ensures you can benefit from team synergy while maintaining a degree of autonomy in your work schedule.
Key Responsibilities Develop and implement proactive media relations strategies to secure positive coverage.
Cultivate and maintain strong relationships with key media contacts across various platforms.
Craft compelling press releases, media pitches, and background materials.
Manage media inquiries and coordinate interviews for company spokespersons.
Monitor media coverage and industry trends, providing timely analysis and reports.
Assist in developing crisis communication plans and response strategies.
Support the organization of press conferences and media events.
Provide media training and guidance to company spokespersons.
Collaborate with internal teams to ensure alignment of messaging.
Identify emerging media opportunities and trends.
Requirements Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
Minimum of 5 years of experience in media relations, public relations, or journalism.
Proven success in securing media placements in national and local outlets.
Exceptional written and verbal communication skills, with strong pitching abilities.
Established relationships with journalists and media professionals.
Experience in crisis communications is highly desirable.
Strong organizational and project management skills.
Ability to work effectively in a hybrid environment, collaborating both in-person and remotely.
Proficiency in media monitoring and PR software.
Strategic thinker with a proactive approach.
Benefits Competitive salary package.
Comprehensive health and wellness benefits.
Hybrid work flexibility.
Generous paid time off.
Opportunities for professional development and continued learning.
Collaborative team environment.
Retirement savings plan.

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