Executive Director, Marketing Strategy
About the Company
Respected public education institution
Industry
Higher Education
Type
Educational Institution
Founded
1906
Employees
1001-5000
Categories
- Continuing Education
- EdTech
- Education
- Higher Education
- Non Profit
- STEM Education
- Universities
- Eastern Kentucky University
- Services
- Training
Specialties
- justice and safety
- center for appalachian regional engagement & stewardship
- education
- health sciences
- arts and sciences
- eku center for the arts
- center for renewable and alternative fuel technologies
- business and technology
- model laboratory school
- and weku-fm
About the Role
The Company is seeking an Executive Director of Marketing Strategy to serve as a strategic leader and operational expert in the development and execution of marketing initiatives. The successful candidate will be responsible for shaping and executing multi-year marketing and digital strategies, with a focus on brand enhancement, identity development, and enrollment and engagement results. This role involves leading a multidisciplinary team, overseeing digital experience enhancement, and implementing data-informed strategies to increase student affinity, yield, and persistence. The Executive Director will also be a key partner with various university stakeholders to ensure consistent, compelling, and student-focused messaging that effectively communicates the company's value proposition.
Applicants for the Executive Director of Marketing Strategy position at the company should have a Master’s degree in a relevant field and a minimum of 3 years' experience. The role requires a visionary leader who can translate institutional priorities into marketing campaigns that advance enrollment, retention, fundraising, and community impact. The ideal candidate will have a strong background in digital marketing, web development, communications, or higher education administration, and be adept at using research and analytics to guide strategy. Essential duties include directing the planning and execution of integrated campaigns, overseeing market research, and ensuring the use of KPIs to measure campaign effectiveness. The Executive Director will also be responsible for upholding visual and tonal standards across all marketing channels and will be expected to provide reports and insights to senior leadership on marketing performance and impact.
Hiring Manager Title
Vice President of Student Success & Chief Marketing & Communications Officer
Functions
- Marketing
- Education/Academic Administration