Digital Marketing/Performance Marketing Manager

Responsibilities

Plan, launch, manage and optimize digital advertising campaigns across Google Ads, Meta Ads and LinkedIn Ads
Track and analyze CPL, CAC, CPA, ROAS and conversion rates; identify and fix underperforming campaigns
Conduct audience, keyword and competitor research to improve targeting
Collaborate on ad copy, creative, offers and landing pages to lift conversion
Monitor conversion tracking and attribution across channels
Build and run structured A/B tests; scale winners and cut inefficient spend
Produce campaign performance reports and communicate results to leadership
Requirements

2+ years of digital or performance marketing experience
Hands-on experience managing paid advertising campaigns and budgets
Experience with Google Ads, Meta Ads, LinkedIn Ads or similar platforms
Strong grasp of CPL, CAC, CPA, ROAS, CTR and conversion metrics
Comfortable analyzing campaign data and making optimization decisions
Strong communication and reporting skills
Professional working English
Ability to work effectively in a remote environment
Preferred Qualifications

Google Analytics and digital tracking tools experience
Conversion tracking and attribution experience
Landing page and funnel optimization experience
CRM and marketing automation familiarity
B2B, SaaS, e-commerce, agency or lead-generation background
About the Company

Pavago is a recruitment firm hiring on behalf of one of its clients for this role.
Working hours follow U.S. business hours.

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