Director of Lifecyle Marketing

We’re partnering with a consumer services brand to find a Director of Lifecycle Marketing who can turn customer data into stronger retention, repeat business, and customer lifetime value.

Reporting to the Head of Marketing, you’ll own lifecycle strategy, lead a small team, and improve how campaigns are planned, executed, and measured. This role calls for someone who can set direction, develop people, and stay hands‑on with data and campaign execution.

What you’ll do
Own the CRM and lifecycle marketing roadmap, building customer journeys and campaigns that drive retention and incremental revenue.
Lead and develop a small team through clear priorities, effective delegation, coaching, and accountability.
Manage audience segmentation, customer data activation, and campaign automation using a customer data platform (CDP) and supporting marketing systems.
Own direct mail campaigns, including list segmentation and vendor coordination to ensure timely delivery to the correct audiences.
Improve targeting, communication frequency, engagement, and measurement that connects campaigns to business results.
Collaborate with sales and operations to adjust campaign plans based on capacity and business priorities.
Partner with the Head of Marketing on resource allocation, platform investments, and execution within agreed budgets.

What you’ll bring
Demonstrated results in lifecycle marketing, CRM, retention, or customer growth.
Prior experience managing and developing a team.
Hands‑on expertise in audience segmentation, CDPs, and marketing automation.
Direct mail experience, including list development and vendor management.
The ability to translate business goals into practical priorities and measurable campaigns.
Experience improving workflows and building team capabilities while remaining involved in execution.

What success looks like
In your first 90 days, you’ll assess the team, customer data, and campaign processes; establish clear priorities; and begin executing a roadmap for better segmentation, communication effectiveness, and measurement.

Longer term, you’ll help grow overall new customer retention and substantial growth in incremental revenue, while building a more effective and accountable lifecycle marketing function.

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