Director, Media Strategy & Performance Job at CSL Behring in King of Prussia

CSL Behring seeks a media leader to build and govern U.S. portfolio media strategy across consumer and healthcare professional audiences. The role will guide investment, agency partnerships, integrated planning, measurement, and testing in collaboration with brand, analytics, medical, legal, regulatory, procurement, and operations teams. Develop portfolio-wide U.S. media strategy, investment allocation guidance, channel mix, audience targeting, and campaign sequencing. Partner with brand teams to develop and assess integrated media plans aligned with audience strategy, promotional review, and measurement needs. Own the media agency relationship, including scope, fee structures, business planning, performance expectations, scorecards, and reviews. Establish media briefs, planning processes, playbooks, channel standards, and frameworks for consistent execution. Coordinate with PRC Operations to integrate media planning and activation with promotional review workflows. Set portfolio measurement standards and lead test-and-learn initiatives with analytics and external measurement partners. Media strategy development Media investment allocation Media planning Channel mix strategy Audience targeting Campaign sequencing Agency relationship management Joint business planning Media performance measurement ROI and KPI analysis