Associate Vice President, Product Marketing
About the Company
Emerging cosmetics brand & marketer of related beauty products
Industry
Cosmetics
Type
Public Company
Founded
2004
Employees
501-1000
Categories
- Cosmetics
Specialties
- cosmetics
- beauty
- cruelty-free products
- vegan products
- skincare
- makeup
- and clean beauty
Business Classifications
- B2C
- E-Commerce
About the Role
The Company is seeking an Associate Vice President of Product Marketing to lead global product strategy and go-to-market planning across skincare and adjacent categories. Responsibilities include shaping product portfolios and innovation roadmaps, identifying market opportunities through consumer insights and research, and guiding product claims, positioning, pricing, assortment, and launch storytelling. The role will partner with product development, research, regulatory, sales, creative, and brand teams to bring products to market and align stakeholders. It will also oversee global marketing investment and support senior leadership with business-critical presentations and performance insights.
Candidates should have at least 12 years of progressive experience in product marketing, brand marketing, innovation, or category management within beauty, skincare, personal care, or consumer goods. Required qualifications include global product strategy and innovation experience, deep skincare expertise, and a record of delivering go-to-market plans that grow brands and market share. Strong consumer and market analysis, pricing, portfolio planning, forecasting, and marketing claims experience are essential, along with executive communication and cross-functional leadership skills. A bachelor’s degree is required; an MBA or other advanced degree is preferred.
Hiring Manager Title
CMO
Functions
- Marketing