Our client is seeking an Associate Director, Media Planning!
Associate Director, Media Planning
Location: Manhattan, NY Hybrid
Target Rate: $53-$58 on W2
Length: 5 month W2 contract
About the Role
We are seeking an experienced Associate Director, Media Planning to lead strategic media planning initiatives across multiple brands within a fast-paced agency environment. This role requires a strong background in digital and omnichannel media planning, excellent client-facing skills, and the ability to collaborate with cross-functional media teams to develop integrated marketing strategies.
The ideal candidate is a strategic thinker who can quickly integrate into a busy account, build trusted client relationships, and guide planning efforts across a variety of media channels.
Key Responsibilities
- Lead the development and execution of integrated media plans across multiple client brands.
- Serve as a primary client contact, presenting media recommendations and strategic insights.
- Translate business objectives and client needs into actionable media strategies.
- Partner with internal teams including Investment, Social Media, Analytics, Measurement, and other specialty groups to deliver integrated solutions.
- Analyze market, audience, and competitive intelligence data to develop client-ready recommendations.
- Provide leadership, coaching, and support to Managers and junior team members.
- Manage multiple priorities and adapt quickly to changing business needs and timelines.
- Drive collaboration across teams while ensuring projects are delivered efficiently and effectively.
Required Qualifications
- Bachelor's degree or equivalent professional experience.
- Significant media planning experience within an advertising, media, or marketing agency environment.
- Strong expertise in digital and omnichannel media planning.
- Proven experience developing strategic media plans across multiple channels.
- Excellent client management, communication, and presentation skills.
- Experience collaborating with cross-functional teams, including media investment, analytics, social media, and measurement functions.
- Strong analytical skills with the ability to translate data into strategic recommendations.
- Experience mentoring, managing, or providing guidance to junior team members.
- Highly organized with strong project management and follow-through skills.
- Ability to work independently while thriving in a collaborative team environment.
Preferred Qualifications
- Consumer Packaged Goods (CPG) industry experience.
- Television (TV) media planning experience.
- Previous freelance or contract agency experience.
- Experience using competitive intelligence and media planning tools.
- Proficiency with Nielsen Media Impact or similar media planning and competitive analysis platforms.
Media Channel Experience
Candidates should have experience planning across some or all of the following channels:
- Digital Media
- Paid Social
- Television (TV)
- Audio
- Integrated and Content Partnerships
Success Profile
The successful candidate will be proactive, collaborative, and team-oriented. They will actively participate in meetings, support team members, identify opportunities to add value, and contribute to a positive, high-performing agency culture.
Work Environment
This role is ideal for a strategic media planning professional who enjoys working in a dynamic agency setting, managing multiple priorities, and partnering closely with clients and internal stakeholders to deliver impactful marketing solutions.
** Medical, dental, and vision insurance are available to qualified candidates who meet eligibility requirements.