Social Media Specialist

Location: South Africa
Job Summary

We are seeking a creative and results-driven Social Media Specialist to develop, implement, and manage our social media strategy. The ideal candidate will increase brand awareness, improve marketing efforts, and drive engagement across all digital platforms.
This role requires strong content creation skills, analytical thinking, and a deep understanding of current social media trends.
Key Responsibilities

Develop and execute social media strategies aligned with business goals

Create, schedule, and publish engaging content (text, images, videos, reels, stories)

Manage company profiles on platforms such as Facebook, Instagram, LinkedIn, TikTok, and X

Monitor comments, messages, and customer inquiries in a timely manner

Analyze engagement metrics and prepare performance reports

Run paid social media campaigns when required

Stay up-to-date with social media trends, tools, and best practices

Collaborate with marketing and design teams to ensure brand consistency

Track competitors and industry trends
Required Qualifications

Proven experience as a Social Media Specialist or similar role

Strong understanding of social media platforms and their algorithms

Experience with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite)

Basic graphic design and video editing skills (Canva, Adobe Creative Suite, CapCut, etc.)

Knowledge of social media analytics and reporting

Excellent written and verbal communication skills

Strong organizational and time management skills

Key Competencies

Creativity and innovation
Analytical thinking
Strong attention to detail
Adaptability
Customer-focused mindset
Ability to work independently and in a team

Performance Metrics

Follower growth
Engagement rate
Reach and impressions
Website traffic from social media
Lead generation and conversions
What We Offer

Competitive salary
Performance-based incentives
Flexible working arrangements
Professional development opportunities
Collaborative and dynamic work environment

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