SEO and AI Search Visibility Specialist

ZING Metrics is a fast-growing automotive SEO and digital marketing company with a proven track record of delivering results for dealership groups nationwide. Co-founded in Missoula and built by industry veterans, we combine human talent with AI to deliver SEO, LLM-optimized content, and digital experiences.

We’re looking for foundational team members who are sharp, adaptable, and excited to help shape the next era of search, content, and AI-driven marketing.

About the role
ZING Metrics
ZING Metrics is a fast-growing automotive SEO and digital marketing company with a proven track record of delivering results for dealership groups nationwide. Co-founded in Missoula and built by industry veterans, we combine human talent with AI to deliver SEO, LLM-optimized content, and digital experiences.

We’re looking for foundational team members who are sharp, adaptable, and excited to help shape the next era of search, content, and AI-driven marketing.

About the role
We’re hiring an SEO & AI Search Visibility Specialist to research, write, edit, and publish content for dealership websites. You’ll combine strong HTML skills with practical SEO and AI-search knowledge to create accurate, useful pages for shoppers and optimize content for traditional and AI-assisted search.

You’ll take content from research through publication, supporting each dealership’s business goals. You’ll work directly with leadership, including our co-founders, in a collaborative, fast-moving environment where your ideas influence what we build next.

What you will do

Research, write, and edit original dealership content, including core website pages, service and inventory pages, model and trim guides, comparisons, and articles. Give each page a clear purpose and a dealer-specific perspective.

Verify model years, trims, specifications, and feature availability against reliable OEM sources. Check pricing against current manufacturer or dealership information, and confirm dealership claims and selling points rather than recycling generic copy across clients.

Turn approved content into polished pages using HTML and CSS. Structure headings, internal links, calls to action, images, and metadata, and adjust layouts for readability on desktop and mobile.

Publish and update content across WordPress and major automotive CMS platforms. Check live pages for formatting problems, broken links, image issues, missing elements, and differences between the approved draft and published page.

Apply keyword research, search intent, and internal linking to content plans. Identify opportunities to refresh existing pages, address content gaps, and reduce overlap that causes pages to compete for the same searches.

Use AI tools to support research, outlining, drafting, and editing while maintaining human review and editorial accountability. Improve content clarity and usefulness for traditional and AI-assisted search without promising rankings or AI citations.

Review foundational structured data, validate relevant schema, and coordinate with technical specialists or platform support when issues require deeper development work.

Use SEMrush, Google Search Console, and GA4 to assess visibility, organic traffic, engagement, and leads where tracking is available. Turn findings into practical content improvements.

Coordinate monthly content plans, approvals, and deadlines across multiple clients. Keep work organized and communicate questions or blockers early.

What you bring

Excellent writing and editing skills, with the ability to explain technical details clearly and produce useful, natural copy.

Confidence reading and editing HTML and CSS beyond a visual page editor. You can troubleshoot common content and layout issues without needing to be a full-stack developer.

A working knowledge of on-page SEO, search intent, internal linking, metadata, and content quality.

Strong research judgment and attention to detail, including the ability to recognize unsupported claims and critically review AI-generated output.

Reliable self-management, openness to feedback, and care for the final published result.

Helpful experience
Automotive or dealership content; agency work across multiple clients; Dealer Inspire, Dealer.com, DealerOn, Apollo, or WordPress; JSON-LD and schema validation; accessibility and conversion-focused page design. Basic JavaScript is a plus, but this is not a developer role.

What success looks like
Accurate, distinctive content that answers shoppers’ questions; clean, dependable publishing; deadlines met with clear communication; and documented improvements informed by search performance and business results.

Benefits
Annual pay: $50,000–$70,000, based on experience

Health and dental insurance

Paid time off

IRA with company match

Career advancement in a fast-growing company

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