Job Title: Journey Builder
Location: New York, NY (Hybrid – Onsite)
Duration: 12 Months
Pay Rate: $62–$67.39 per hour
Key Responsibilities
- Develop, test, and deploy automated customer journeys and multichannel marketing campaigns.
- Translate product and marketing strategies into effective customer communication plans.
- Collaborate with Product, Engineering, Strategy, and Business teams to develop and launch customer acquisition and engagement initiatives.
- Manage campaign workflows, including audience segmentation, data requirements, platform configuration, testing, and deployment.
- Conduct A/B testing and analyze campaign performance to identify opportunities for improvement.
- Monitor campaign performance and ensure operational accuracy and integrity.
Qualifications
- 5–7 years of experience in lifecycle marketing, CRM marketing, or marketing automation.
- Bachelor's degree preferred or equivalent professional experience.
- Hands-on experience with CRM or email service provider platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, or Oracle Responsys.
- Experience building and launching automated customer journeys for acquisition and engagement initiatives.