Performance Marketing Specialist/Media Buyer

Responsibilities Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat, and other paid advertising platforms
Generate high-quality buyer and investor leads for Dubai off-plan real estate projects
Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa
Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches
Monitor and optimize campaign performance based on KPIs including CPL, CPQL, Conversion Rate, Booking Rate, and ROAS
Work closely with the sales team to evaluate lead quality and improve targeting
Coordinate with designers, copywriters, and developers to create high-converting ad creatives and landing pages
Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, and conversion APIs
Requirements 3–4+ years of experience in Performance Marketing or Media Buying
Proven experience managing paid advertising campaigns for Dubai real estate agencies, developers, or off-plan property projects
Demonstrated success in generating qualified international real estate leads
Strong expertise in Meta Ads Manager, Google Ads, YouTube Ads, and Snapchat Ads
Solid understanding of audience targeting, bidding strategies, retargeting, and conversion tracking
Experience managing advertising budgets and improving lead quality
Strong analytical skills and ability to make data-driven decisions
Excellent communication skills in English
Ability to work independently in a remote environment
Benefits Competitive salary
Fully remote work environment
Opportunity for long-term collaboration and career growth

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