The State of New York’s Office of General Services is seeking a creative leader to set and communicate direction for multimedia campaigns and visual communications. In this onsite role in Albany, you will oversee end-to-end creative development, review, delivery, and the production workflow, while supervising creative professionals and coordinating with internal teams and stakeholders to produce accessible, on-brand assets.
What you will do
- Set and communicate creative direction for campaigns and visual communications, including digital experiences, social media assets, motion graphics, prints, and other formats
- Guide creative and campaign concept development through brainstorming, design work, and critiques
- Translate strategic objectives and complex information into clear, engaging creative solutions that are compelling and innovative
- Review and approve concepts and final deliverables for quality, accuracy, brand consistency, accessibility, and alignment with project goals
- Present recommendations to stakeholders and senior leadership, incorporate feedback, and maintain creative integrity
- Evolve design systems, templates, brand guidance, and creative standards across channels
- Supervise and coach graphic designers and motion artists by setting performance expectations and supporting professional development
- Assign work based on skills, priorities, deadlines, and capacity, and support a collaborative, accountable, constructive creative culture
- Identify staffing, training, and resource needs and recommend improvements to team structure and capability
- Partner with producers and account or project leads to scope creative requirements, estimate effort, establish timelines, and manage competing priorities
- Oversee the design workflow from intake and concept through review, revisions, approval, and final delivery
- Maintain accurate project status, assignments, and time tracking in the established Trello tool, and contribute to monthly operational dashboards and reporting
- Develop and refine standard operating procedures, creative briefs, review checkpoints, file management, and quality assurance practices
- Monitor production capacity, project risks, vendor dependencies, and deadlines, escalating issues and recommending practical solutions
- Promote fiscally responsible use of staff time, tools, vendors, and other creative resources
- Analyze creative effectiveness using audience engagement, campaign performance, and other relevant metrics to drive continuous improvement
- Ensure creative assets are designed appropriately for websites, mobile experiences, social platforms, digital advertising, and other delivery channels
- Collaborate with digital, content, accessibility, analytics, production, copywriting, strategy, and video teams to deliver cohesive campaigns and services
- Use audience insights, campaign results, user feedback, and emerging industry practices to inform design recommendations
- Coordinate with stakeholders and agency partners to clarify goals, obtain approvals, and manage expectations
- Analyze brand tracking, market trends, consumer needs, and the competitive landscape
- Conduct brainstorming sessions that maintain strategic thinking and produce innovative, actionable initiatives
- Perform a full range of supervisory duties
Salary and location
- Location: Albany, NY 12223 (onsite)
- Salary: USD 100,671 - 126,875 per year
Minimum experience
- 9 years of experience in one or more assignment areas with a national network, local network television affiliate, cable news, commercial media production facility, marketing communications agency, or related operation
Acceptable experience areas (choose A, B, C, or D)
- A: Engineering or newsroom technology specialist, master control operator, media ingest operator, and/or media data center operator; OR
- B: Production planner, production assistant, traffic coordinator, assistant account executive, or assignment editor; OR
- C: News videographer, studio camera operator, art director, copywriter, graphic designer, video editor, producer, or web designer; OR
- D: Broadcast engineer, uplink engineer, maintenance engineer, or broadcast systems integration
Additional eligibility notes
- Substitution: College study in a related field may be substituted for up to four years of experience with 30 credit hours equaling one year of experience
- Resumes must include month and year for start and end dates for work experience
- If any experience is less than full time, indicate the average number of hours worked per week
Relevant tools
- Trello
Preferred qualifications
- Leading, supervising, and mentoring teams of graphic designers, motion graphics artists, and other creative professionals, including feedback, evaluating performance, and supporting professional development
- Setting creative direction with oversight for integrated marketing, video, and communications campaigns
- Experience with industry standard creative software, along with project management and workflow tracking tools
- Managing multiple concurrent projects, establishing priorities, allocating resources, and ensuring high-quality deliverables within established timelines and budgets
- Strong written and verbal communication, presentation, stakeholder management, decision-making, and prioritization skills
- Experience in public-sector communications, multidisciplinary teams, and data-informed creative evaluation
Telecommuting note: Telecommuting requires employees to apply and obtain approval through management under the agency’s Telecommuting Program Guidelines.
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