Chief Marketing & Growth Officer
About the Company
Reputable credit union providing financial services to the local community
Industry
Banking
Type
Non Profit
Founded
1954
Employees
201-500
Specialties
- banking
- credit unions
- online banking
- financial wellness programs
- loans
- home equity
- financial workshops
- auto loans
- credit cards
- debt consolidation
- checking accounts
- savings accounts
- retirement
- money market accounts
- and community support
About the Role
The Company is seeking a Chief Marketing and Growth Officer to lead enterprise growth strategy, marketing, product strategy, brand communications, and member experience. The role will develop measurable plans to attract and retain members, grow deposits and lending activity, increase use of services, and expand into priority markets. Responsibilities include guiding product development and launches, strengthening digital acquisition and engagement, overseeing market research and growth budgets, and advising executive leadership on performance and investment priorities. The executive will also build organizational capabilities, coordinate across business functions, and ensure marketing activities meet applicable regulatory, privacy, and internal requirements.
Candidates should have a bachelor’s degree in marketing, business, finance, or a related field, or equivalent education and experience; an advanced degree is preferred. The role requires 10–15 years of progressively responsible experience in marketing, growth, product management, digital marketing, or customer experience, including at least five years leading managers or senior teams. A record of measurable customer acquisition, retention, service adoption, and sustained growth is essential, along with experience building teams, managing budgets, and coordinating product launches. Strong business judgment, expertise in branding and marketing measurement, financial analysis skills, and the ability to communicate effectively and collaborate across departments are required; financial services or other regulated consumer-business experience is strongly preferred.
Hiring Manager Title
President/CEO
Functions
- Business Development
- Marketing