Digital Marketing Manager
will have ownership over the product launch plans for specific product categories across the Kids2 portfolio of brands. As the content manager, this role will be responsible for the Go-To-Market plans related to global product launches including but not limited to content strategy, communication, customer activations and overall integrated product launch plans. In addition, he/she will be responsible for leading, communicating, and continually improving integrated product marketing activations. The Digital Marketing Manager will work cross-functionally with key stakeholders (Category, Sales, Sales Planning, Content, Creative, Social, Legal, etc.) across the business to develop ideas and tactics that will be essential in launching new products in the marketplace.
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS
Work with regional sales teams to understand regional / local needs to support product launches
Other duties as assigned.
QUALIFICATIONS & EXPERIENCE
Years of Experience: 3-5 years related experience
EDUCATION & SKILLS
Degree: Bachelor's Degree in Marketing, Business or a related area is required or equivalent experience
Product launch experience
Strong presentation skills for senior management and retailer presentations
Strong organizational, analytical, and writing skills
COMPUTER/TECHNICAL SKILLS
While performing the duties of this job, the team member is regularly required to talk or hear. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Salary
Range: USD 43200 - 72000 per year
Experience
Requirement: 3 years required
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Digital Marketing Manager – US
Kids II Inc. · Atlanta, GA, USA ·
- Job type:
- Full Time